Watch Flipkart’s Image Search In Action

Earlier this month, Flipkart had announced a hitherto-unseen innovation in the Indian e-commerce space – image search. With this feature, users can simply take a picture of clothes that catch their fancy, and Flipkart would automatically display items from its catalogue that look similar to the article of clothing that’s been photographed.

While the feature hasn’t yet been made public, here’s some Flipkart executives trying it out in their offices.

That looks super nifty. Can’t wait to get our hands on it.