How Patanjali Uses Modern Brand Strategy To grow Past Competitors
The saffron-clad Baba’s forecast was quite eye-catching too – he thinks the brand will double revenues to Rs. 10,000 crores (~USD 1.5 billion) in India by next year, 2017 – which would effectively take them past two other-decades old companies – Nestle and Procter & Gamble – and leave Patanjali second only to Unilever in India, all in just about 10 years.
So what helped them grow this fast?
Average Mobile User Has 33 Apps On Her Phone; Uses 12 Apps Daily
The average global mobile user has 33 apps installed on her phone, uses 12 apps daily and spends 80% of time on just 3 apps.
In A First, Mobikwik Offers 6% “Profit” On Wallet Amounts
Mobikwik has announced that its users can earn “6% annual profit” on their wallet balances. The profit, or interest, will be credited monthly into user accounts.
[Video]: Why India’s Judicial System Is In Crisis
India’s judicial system is in a bit of a mess. Court cases can take forever to be resolved, and millions languish in jails awaiting trial. And among the many reasons that have led to this sorry state of affairs, one stands out – India simply doesn’t have enough judges.
OfficeChai, in partnerships with InShorts have made a video summing this up.
LinkedIn Has A Beautifully Detailed, State Of The Art New Office In Bangalore
When a company that helps you connect with professionals, and get jobs in companies you see yourself working at, turns into a desirable place to work at, itself, it’s deadly combination. And professional networking site Linkedin with its new office is doing just that. After we took you on a tour of the fun Mumbai office of Facebook, here’s another Fortune50 company showing us how it’s done.
These Unicorns’ Websites Looked Very Different Back In The Day
A brand is a constantly evolving entity, and its most physical, visual aspect is its website. While the Unicorn startups of today like Flipkart, Ola, Paytm sport fancy looks bandying terms like Material design today, they have come a long way from being the basic, web 1.0 websites of when they started. Startup pitch app ShotPitch recently did some some delving into the past, and dug out the looks of the top 5 Indian startups. Watch this now and then slideshow for a bout of nostalgia.
L&T Infotech Withdraws 1500 Job Offers, Students On Hunger Strikes
In what seems to be current wave in the Indian jobs, as many as 1500 job offers extended to campus graduates were withdrawn by L&T Infotech.
Close on the heels of Flipkart, that deferred the joining date of upto 80 campus hires by 6 months, infrastructure giant L&T Infotech has withdrawn job offers for 1500 students. The distraught students were seen protesting around the L&T campus and have reportedly gone on a hunger strike.
Musigma Founders Dhiraj Rajaram And Ambiga Dhiraj Divorced
MuSigma founders Dhiraj Rajaram and Ambiga Dhiraj Rajaram have divorced. Dhiraj Rajaram had founded the company in 2004 and his wife Ambiga Dhiraj had been an intergral part of its operations.
Breaking: Karnataka Govt. Asks Uber, Ola To Stop Operations With Immediate Effect
The Karnataka transport department the department has issued a circular stating that the aggregators who are operating un-licensed cabs in the city will have to stop operations with immediate effect.