When it comes to personal care, men don’t want to limit themselves to razors and soaps anymore. They want to look their best and groom themselves in the best way possible. The growing influence of social media influencers and how they take care of their skin, hair, and beard is inspiring men to explore different grooming products such as hair serums, beard serums, hair styling wax, face scrub and more. In this blog, we will look at the reasons behind the rise of men’s grooming startups and men’s grooming products in India.
Men’s grooming products are trending because they allow men to groom their hair, body, skin, and beard. These products are formulated especially for men and are often effective in providing the intended results.
So, men don’t have to bother purchasing products that are actually formulated for women. Also, the growing impact of modern lifestyle and the need to look good in personal and professional lives are some of the crucial reasons behind the rise of grooming products for men.
Some of the popular Private Label Cosmetics product categories for men’s grooming startups include beard oil, beard growth serum, face wash, body scrub, shower gels, etc. These products are carefully formulated for providing the utmost care and convenience to men.
Fragrances that appeal to the men are incorporated in these products to make them more men-centric. These days the trend of using products made from natural and Ayurvedic ingredients can be seen everywhere. The men’s grooming products in India is not an exception to this. So, the startups must focus on inventing natural and chemical-free formulas while manufacturing the grooming products for men.
While men’s grooming product startups are on the rise, the challenges related to formulation, branding, and manufacturing cannot be ignored. Startups hardly have the required manufacturing setup and facilities to handle bulk production.
They might also struggle to formulate an effective and high-quality product by using only organic and Ayurvedic ingredients. That is they need manufacturing and formulation support. Private label men’s grooming products manufacturers can come to their rescue by providing all the support regarding manufacturing, formulation, and branding!
Private label men’s grooming products manufacturers expertise to develop a formula from scratch makes them different from others. They offer custom formulas so that the men’s grooming startups can choose the ingredients they want in their products.
Additionally, they also offer customised packaging solutions to enable the startups to choose their packaging size, type, materials, labels, and designs as per their specific requirements. Under their private label services, they also provide branding and marketing services to those who require it. So, Private Labelling emerges as a complete solution to men’s grooming startups!
These were some points regarding why the men’s grooming products industry is thriving. The role of startups such as beard oil manufacturers in India cannot be neglected in this rise. However, the startups can achieve their business goals only with partnerships with private label men’s grooming products manufacturers such as Bo International. Find more about private labelling services and learn why these services are essential for any startup in India!