When you buy a front page ad in a national newspaper, you are guaranteed some attention. But this isn’t the sort of attention that Uber would’ve bargained for after its splurged on some ads in India’s leading dailies. Twitter users have been mocking the typos in Uber’s latest ad campaign, which was splashed across newspapers over the weekend. In Hindustan Times’ Delhi edition, Uber carried a huge message asking readers if they’d like to “head…

Netflix has just revealed its plans for India, and they’re jaw-droppingly big. Netflix CEO Reed Hastings has said that Netflix will spend Rs. 3,000 crore on content programming over the next two years. A majority of this spend will be on original programming. “The next 5-10 years are going to be a golden age of television. You are seeing unbelievable and unrivaled levels of investment from global companies like Apple, Amazon, Disney, Viacom as well as local…

Ratan Tata might be 81, but he sure is keeping up with the times.  Ratan Tata had created a bit of a social media splash last month after he’d joined Instagram. Like any other self-respecting Instagram celebrity, he’d thus far been sharing pictures with his dog, throwback pictures of his time as a student, and even a picture with JRD Tata. But now he’s gone ahead and done something that isn’t all that common on…

India’s payments banks have had a torrid time thus far — after the RBI had given in-principle approval to 11 entities to set up payments banks, 3 had dropped out even before beginning operations. Aditya Birla’s payments bank shut down 17 months after being founded,  and Airtel Payments Bank, Fino Payments Bank, and Paytm Payments Bank have been pulled up by the RBI for irregularities in running their operations. And of the remaining payments banks,…

For the last decade, Indian unicorns have been growing at breakneck speed. Now some are moving in reverse. Ola is trimming its staff size by 5-8 percent, which which impact 350 jobs, ET has reported. Further, a group of employees will also be asked to move into adjacent businesses, including Ola Electric and Ola Financial Services. Ola currently has a staff of 4,500 people. “As a business, we need to exercise sharper focus on metrics…