ChatGPT has maintained its fifth position in the list of the most visited websites it’s held since May this year, but it’s seen a sharp drop in its overall traffic share.
According to the latest data from SimilarWeb, chatgpt.com experienced a 5.21% month-over-month traffic decline in November, the steepest drop among the top 10 most visited websites globally. Despite this decline, the AI chatbot platform held onto its position with 1.40% of total traffic share and 5.844 billion monthly visits.
The traffic decrease comes at a time when all top 10 websites saw declining visitor numbers. However, ChatGPT’s decline was notably sharper than most of its peers. WhatsApp recorded a similar drop of 5.05%, while Facebook led the declines among social platforms with a 4.02% decrease. Wikipedia followed closely with a 4.59% reduction in traffic.
In contrast, some platforms experienced more moderate declines. Reddit saw the smallest decrease at just 0.68%, while X (formerly Twitter) dropped 1.91%. Google, which dominates with 19.67% traffic share and 82.28 billion monthly visits, declined 3.57%, while YouTube fell 3.12%.
ChatGPT’s positioning among tech giants and social media platforms underscores the rapid mainstream adoption of generative AI tools. The platform sits between Instagram (4th with 6.531 billion visits) and X (6th with 4.306 billion visits), demonstrating its emergence as a major internet destination less than two years after its public launch.
The November decline may reflect seasonal patterns (November is a shorter month than October, and also has Thanksgiving), increased competition in the AI chatbot space, or a normalization following earlier periods of explosive growth. OpenAI has been actively expanding ChatGPT’s capabilities with features like voice mode, image generation, and web browsing, though these enhancements have yet to reverse the recent traffic trend. And as the AI sector continues to evolve rapidly, ChatGPT’s ability to maintain its top-five position while facing the largest traffic decline among peers will be closely watched by industry observers and competitors alike.