Google’s Gemini is continuing to gain ground on ChatGPT.
Preliminary November data from SimilarWeb reveals a shift in the AI chatbot landscape, with Google Gemini generating 1.351 billion website visits—a 14.3% increase from October. Meanwhile, ChatGPT fell below the 6 billion benchmark it had touched in October, recording 5.844 billion visits and marking its second month-over-month decline in 2025.
The diverging trajectories highlight Gemini’s remarkable turnaround over the past six months. After a sluggish start to 2025, Google’s AI assistant has gained momentum through a series of strategic product releases that have resonated with users. The launch of the Nano Banana image generation model in mid-2025 gave Gemini a creative edge, allowing users to generate high-quality images directly within the platform. This was followed by the release of Gemini 3 Pro, which significantly improved the chatbot’s reasoning capabilities and response quality, and most recently, Nano Banana Pro, which further enhanced image generation with more refined controls and faster processing times.
These product improvements appear to be paying dividends. Gemini’s November traffic represents sustained growth momentum, building on gains from previous months as the platform has evolved from a ChatGPT alternative into a competitive AI powerhouse with distinct advantages in multimodal capabilities.
ChatGPT’s November decline is particularly notable given that the platform set a single-day traffic record of 233 million visits on November 18—the same day a major Cloudflare outage disrupted internet services globally. The spike suggests that even infrastructure issues driving curious users to check the service couldn’t prevent an overall monthly decline. The drop follows a similar decrease in July, indicating potential volatility in ChatGPT’s previously unassailable dominance.
With 5.844 billion visits compared to Gemini’s 1.351 billion, ChatGPT still maintains a commanding lead with more than four times Gemini’s traffic. However, the gap is narrowing, and the momentum clearly favors Google’s platform.
Meanwhile, xAI’s Grok is also showing signs of life. The platform generated 234.4 million visits in November—its highest volume ever and a 14.7% increase from October. More significantly, this marks the first time since the website launched under its current URL that Grok has achieved two consecutive months of traffic growth, suggesting that Elon Musk’s AI venture may be finding its footing in an increasingly crowded market.
The November data underscores a maturing AI chatbot market where product quality and feature differentiation are beginning to matter more than first-mover advantage. As Google continues to leverage its deep AI research capabilities and vast resources, the company appears positioned to capture an increasing share of the conversational AI market—even if ChatGPT remains the category leader for now.
There have been other indications that Gemini is catching up to ChatGPT. Gemini has gone past ChatGPT in the time that users spend per visit on the platform, and is closing the gap in monthly app downloads. Gemini, incidentally, was the most searched word on Google this year.
For OpenAI, the challenge will be maintaining user engagement amid growing competition and potential saturation in its core user base. For Google, the opportunity lies in sustaining its current momentum while converting ChatGPT users who are exploring alternatives. And for the AI industry as a whole, the shifting traffic patterns suggest that the battle for dominance in conversational AI is far from over.