Google might’ve got off to a slow start in the AI race, but it now seems to be certainly hitting its stride.
Google has launched Doppl, a new AI app that lets users try on different clothes and styles, and see what they’d look like wearing them. Users need to upload a picture of themselves, and a picture of the clothes they want to try on. Doppl returns an image showing the user wearing the dress they’d selected.
“Doppl is an early experimental app from Google Labs that lets you try on any look and explore your style,” Doppl’s launch page says. “Try on outfits from your camera roll. See an outfit you love on social media, a blog, or even a friend? Upload an image or screenshot from your camera roll and turn that inspiration into your next look,” it says. Doppl not only creates a picture of the user wearing the outfit, but can also create an animated video of the user wearing it.
Doppl is currently available only to US users, and users need to be at least 18 years old to use it. Google says that while it can help users visualize themselves in a outfit, the generated images won’t provide a representation of fit, suggest a size, or indicate size availability. As a safety measure, users currently can’t try on lingerie or bathing suits, and Google says that religious and cultural clothes might not yet work well.
Doppl would directly compete with a clutch of clothes try-on startups that have sprung up in recent times including Doji, which recently raised $14 million, Voofit, Meepl, Wearfits and Style.me. Interestingly, Google seems to have chosen to go with a standalone app for its clothing try-on play, as opposed to simply integrating the functionality in its broad Gemini and image generation models.
Google, though, has already had a standalone hit in the AI apps space. NotebookLM, which generates realistic podcasts on demand, has seen plenty of traction, and hasn’t needed Google’s brand name to be widely used and recognized. The try-on clothes market is likely even larger, and once there are ways to represent clothes based on user sizes, could be integrated on virtually every online clothing store that exists. Google hasn’t only topped the benchmarks with its latest Gemini models, but also seems to be finally innovating the products space, and getting its models into the hands of users in a form factor that’s intuitive and useful. It’s still early days, but Google’s decade-long focus on AI finally seems to be bearing fruit in helping it stand out from other competitors in the space.