Meta might be looking to play catch up in the AI race with its with its new Superintelligence lab, but it’s also looking to rapidly integrate AI in all its other workflows.
Meta will tie employee performance to “AI-driven impact” starting next year. “As we move toward an AI-native future, we want to recognize people who are helping us get there faster,” Janelle Gale, Meta’s head of people wrote in a memo sent to employees. “For 2025, we’ll reward those who made exceptional AI-driven impact, either in their own work or by improving their team’s performance,” she added.
Meta is giving workers a one-year runway to adapt to the new changes. AI metrics won’t formally appear in 2025 performance reviews, but staff are being encouraged to include examples of “AI-fuelled wins” in their self-evaluations.
Meta is also using AI to help managers write performance reviews. It has rolled out an “AI Performance Assistant” to help them write reviews for this year’s performance cycle. Gale wrote that employees can use its internal AI assistant Metamate, as well as Google’s Gemini, for their performance content.
Other companies too have been urging their employees to use AI in their workflows. Fiverr has told employees that AI is coming for their jobs, and has asked them to begin using AI in order to remain relevant. Shopify has told its staff that using AI was now the ‘baseline expectation’ at the company, and teams wanting more headcount must explain why the job couldn’t be done by AI instead. And with Meta now saying that it will explicitly include AI Impact in its performance reviews, tech companies seem to be getting ever more serious about their employees using AI.