Gemini 3 has topped most benchmarks and created plenty of buzz on X, and this seems to be translating into traffic to the platform.
According to data from SimilarWeb, daily visits to Gemini’s website surged approximately 17% following the release of Gemini 3.0 in mid-November 2025, climbing from around 46 million daily visits to a peak of 54 million.
The spike represents a continuation of Gemini’s growth trajectory throughout 2025, though the pattern of traffic around major releases reveals interesting insights about user behavior and product reception.
Long-Term Growth Trajectory
Another chart released by SimilarWeb shows Gemini’s remarkable growth over a longer timeframe, starting from January 2024 when the platform was receiving approximately 5-10 million daily visits. By late 2025, that figure had grown to over 50 million daily visits, representing roughly 10x growth over less than two years.
Two major inflection points stand out in this growth story. The first came with the Gemini 2.0 Release in early 2024, which saw traffic jump to around 57 million daily visits. However, this spike proved temporary, and traffic settled back down to previous levels.
The second major surge occurred around September 2025 with the release of Nano Banana, Google’s new image editing model, which brought substantial new traffic to the platform and established a new baseline of 30-40 million daily visits. This represented more sustainable growth compared to the 2.0 release, with the platform maintaining elevated traffic levels in the months that followed.
The latest spike associated with Gemini 3.0 in November 2025 pushed daily visits even higher, surpassing the brief peak seen during the 2.0 launch.
Gemini Growth Over Time
The steady upward trend throughout the year, punctuated by these release-driven spikes, suggests that Google’s AI assistant is successfully converting benchmark performance and social media buzz into actual user engagement. Whether the Gemini 3.0 traffic surge will maintain its momentum or follow the pattern of the 2.0 release remains to be seen, but the platform’s overall trajectory shows strong user adoption in an increasingly competitive AI assistant market.