Unless you live under a rock in a native island that is yet to be impacted with the slightest form of modern technology, then you have at least a single social media platform that you frequently use. If you happen to be under the category that is famously referred to as the millennials (those born anywhere as from 1980 to 2000), then the odds are raised, when it comes to social media use. This is…

When it comes to marketing your company, tech should be at the forefront. Of course, printed ads and posters may have some local influence, but in a generation that is glued to its phones, it makes no sense to avoid tech or limit it in your marketing strategy. There are some must-haves, and some much less obvious tech-savvy techniques to apply to your plan. Implementing a layered and well-researched marketing strategy will help to give…

Business owners must make numerous decisions that affect daily operations. One thing an owner may find he or she needs to decide is whether it is best to lease equipment or if the necessary items should be purchased and financed. Knowing which option is appropriate in any given situation can be difficult, as there are benefits and drawbacks to each. The following are some things a business owner should take into consideration when making a…

Artificial intelligence can help a business to improve its conversion rate and help improve interaction with its customers. The digital marketing today adopts using artificial intelligence for their strategy as they see it with so much potential if they will use Artificial Intelligence for their marketing. What is Artificial Intelligence? Artificial Intelligence is a robot or machine that can mimic a human function with fast, efficient, and better precision. It has the ability to self…

Selling products online is becoming more and more popular as a business, both for people who are trying to start a full-time business and those who are just looking for a side-hustle and a bit of extra income. It’s a great way to start a business if you don’t have a lot of capital and want flexibility in your working hours. One of the biggest decisions when starting out is what you will sell via…

A website is the home of your online business. Building a website is now relatively easy — there are several providers to choose from, and some services that do most of the leg-work for you.  But choosing a name isn’t quite as easy — the best names aren’t always available, or are too expensive. But investing in a proper website name can be worth it — top-level domains (TLD’s) live up to their name and…

Running a business is a dream for many people, but it’s also a lot of hard work. A recent survey by the New York Enterprise Report found that 33% of small business owners work more than 50 hours per week and 25% work over 60 hours a week. If you’re starting out, you’re probably working long hours trying to juggle everything from finance and business planning, to marketing and sales. This could save you money…

  Have you recently purchased a buy to let property? If so, you need to consider your property management strategy before you start advertising it to tenants. You can either take a hands-on approach by managing the property yourself or hiring a professional to do it for you. The latter option is one of the most effective ways of keeping your property in check, as you will have a knowledgeable individual or team continually working…

A business is as good as its employees. Using the expertise and hard work of its employees, a business can reach great heights. Over time, employees become a part of the organisation like a family. However, when they leave your organisation, they take their accumulated experience with them. Employee retention these days is getting more difficult. Each person wants to do well and grow in his respective field. People want opportunities that can lead them…

You’ve spent years working your corporate job, you’ve put up with bad bosses, you’ve worked weekends, and you’ve finally saved up enough money to buy a house. But buying a home isn’t enough — accidents can happen to anyone, even when you feel the safest. And that’s exactly what happens when you find your home standing up against a hurricane or another disaster. Burglars can pose a threat too. Thankfully, you can take out a…