In today’s saturated digital landscape, AI for personalization is emerging as a top use-case of the new technology. Customers expect experiences tailored to their individual needs, preferences, and behaviors. The one-size-fits-all approach of manual market segmentation is no longer effective. This is where the transformative power of artificial intelligence comes into play. The strategic use of AI for personalization allows businesses to deliver hyper-relevant content, product recommendations, and user journeys at a scale previously unimaginable. By analyzing vast datasets in real-time, AI can predict user intent and automate the delivery of unique, one-to-one experiences that drive engagement, loyalty, and conversions. This article explores the 28 best tools that are pioneering the use of AI for personalization, empowering businesses to connect with their customers on a deeper level.
E-commerce & Retail: AI for Personalization in Action
For online retailers, the right product recommendation at the right time can be the difference between a sale and a bounce. These platforms specialize in using AI within the e-commerce customer journey.
1. Dynamic Yield
Dynamic Yield is a comprehensive experience optimization platform that uses AI to personalize every customer interaction across web, mobile apps, and email. Before this level of AI for personalization, retailers would manually A/B test a single promotion for all visitors. Now, Dynamic Yield’s AI for personalization engine continuously tests and serves the optimal experience for each individual user. For example, an apparel store can automatically show a “Just Dropped” banner to a new visitor, while showing a “20% Off Your Next Purchase” banner to a loyal customer. Its deep capabilities are reflected in its enterprise-level custom pricing.
2. Nosto
Nosto is a Commerce Experience Platform (CXP) designed to help online brands create personalized shopping experiences. It leverages AI to deliver personalized product recommendations, category pages, content, and even personalized search results. Before Nosto, a shopper searching for “shirt” would see a generic, static results page. With Nosto’s powerful AI for personalization, the search results are re-ranked based on the user’s past Browse history, purchase data, and real-time behavior, dramatically increasing the likelihood of a conversion. This tool’s commitment to AI for personalization is available through custom pricing plans based on site traffic.
3. Bloomreach
Bloomreach combines the power of a Customer Data Platform (CDP) with AI-driven search and content personalization. It unifies customer data from all sources to create a single customer view, which is then used to power its AI for personalization. A home goods retailer, for instance, could use Bloomreach to personalize its homepage so a user who previously bought kitchenware sees new cooking gadgets, while a user who browsed for bedding sees new linen collections. This advanced AI for personalization suite is aimed at enterprise clients with custom pricing.
4. Vue.ai
Vue.ai provides an AI-powered retail automation platform that focuses heavily on visual AI for personalization. It can analyze product imagery to auto-tag attributes and create AI-generated model imagery, and it uses this data to deliver highly relevant visual recommendations. In the past, creating “Shop the Look” sections was a manual, time-consuming task. Vue.ai automates this, suggesting stylistically compatible items to go with a product a customer is viewing, a prime example of visual AI for personalization. Pricing is customized based on module usage and scale.
5. Algolia
While known primarily as a search-as-a-service platform, Algolia heavily integrates AI for personalization into its search and discovery capabilities. It goes beyond keyword matching to understand user intent and personalize search rankings in real-time. Before this type of AI for personalization, search results were the same for everyone. Now, if two users search for “jacket,” one who frequently buys high-end brands will see premium options first, while a price-conscious shopper will see sale items prioritized, a subtle but effective use of AI for personalization. Algolia offers a free tier, with paid plans starting from $1.50 per 1,000 requests.
6. Adobe Target
Adobe Target is a personalization platform that uses AI to test and deliver optimized content to users. Before AI for personalization, marketers had to rely on static A/B testing and manual segmentation. Adobe Target automatically analyzes user behavior and delivers the right content in real time. For example, an e-commerce store can show product recommendations based on browsing history. Pricing is custom and typically bundled with Adobe Experience Cloud.
7. Klevu
Klevu uses AI for personalization to enhance site search for online stores. Before AI, search results were static and keyword-based. Klevu’s natural language processing delivers relevant product matches. Brands use it to show shoppers items similar to their preferences. Pricing starts at around $499/month.
8. Clerk.io
Clerk.io provides AI for personalization for e-commerce recommendations, search, and email. Before AI, online stores offered the same suggestions to everyone. Clerk.io uses behavior-based algorithms to tailor products and emails. Pricing starts at €249/month.
Marketing Automation & CRM with AI for Personalization
These platforms infuse customer relationship management and marketing campaigns with intelligence, ensuring every touchpoint is personalized and relevant.
9. HubSpot (Marketing Hub)
HubSpot’s Marketing Hub uses AI to power features like predictive lead scoring, smart A/B testing, and personalized content recommendations within emails and on web pages. Without AI for personalization, marketers would send the same email newsletter to their entire list. HubSpot’s AI allows marketers to dynamically change the content of an email, like the call-to-action (CTA) button or a featured blog post, for each recipient based on their lifecycle stage or past engagement. This application of AI for personalization makes every communication more relevant. Pricing for its Professional tier, which includes these features, starts around $800/month.
10. Salesforce Einstein
Salesforce Einstein is an AI layer built into the Salesforce platform, providing predictions and recommendations across sales, service, and marketing clouds. Its approach to AI for personalization is about empowering employees to be more effective. For example, Einstein can analyze customer data to predict which marketing campaign a specific lead is most likely to respond to, or recommend the next best action for a sales rep to take. Before this integrated AI for personalization, reps relied on intuition; now, they have data-driven guidance. Einstein’s features are integrated into various Salesforce editions, with pricing varying by product.
11. Braze
Braze is a customer engagement platform that helps brands manage customer communications across push notifications, email, and in-app messages. It uses AI to determine the best time, channel, and message to send to each user to maximize engagement. A media app, for example, could use Braze’s AI for personalization to automatically send a push notification about breaking news to users who have previously read similar stories, at the exact time they are most likely to be active on their phone. This sophisticated use of AI for personalization is available via custom pricing.
12. Iterable
Iterable is a cross-channel marketing platform that allows marketers to build complex, personalized customer journeys. Its AI suite, “Brand Affinity,” scores how loyal a customer is and “Send Time Optimization” predicts the perfect moment to email each user. Before this level of AI for personalization, all customers in a “cart abandonment” workflow got the same email 24 hours later. With Iterable, a loyal customer might get a friendly reminder in 2 hours, while a new customer might get an offer with a discount 12 hours later. This nuanced AI for personalization comes with custom pricing based on contacts and usage.
13. Optimove
Optimove positions itself as a “Relationship Marketing Hub,” using AI to map customer journeys and orchestrate personalized campaigns. A key feature is its ability to identify and target “future-value” customers. For a gaming company, this means its AI for personalization can distinguish between a player who is about to churn and one who is likely to become a VIP, allowing the company to send targeted retention offers to the former and exclusive rewards to the latter. This predictive AI for personalization is offered through custom-quoted plans.
14. Insider
Insider is a growth platform offering AI for personalization across web, app, and messaging. Previously, customer engagement relied on mass emails and generic ads. Insider helps businesses segment audiences dynamically and send individualized content. Pricing is custom based on features.
Content & Website AI for Personalization
These tools focus on dynamically altering website content, layouts, and messaging for each visitor, turning a static site into a dynamic, personal conversation.
15. Optimizely
Optimizely has evolved from a leading A/B testing tool into a full-fledged Digital Experience Platform (DXP) with powerful AI for personalization. It allows businesses to move beyond testing one variation against another to automatically personalizing content for different audience segments in real-time. Before AI for personalization, a B2B software site would show the same features page to a startup founder and an enterprise CIO. With Optimizely, the site can dynamically highlight scalability and security for the CIO, while showing affordable pricing and ease of use to the founder. This advanced AI for personalization is an enterprise-grade solution with custom pricing.
16. Mutiny
Mutiny is a no-code AI platform that helps B2B marketers convert their website visitors into customers by personalizing website content. It identifies visitors by data sources like IP address and technology usage, then dynamically changes headlines, logos, and copy to match their industry or company size. For example, a SaaS company’s website could show customer logos from the finance industry to a visitor from Goldman Sachs, and logos from the tech industry to a visitor from Google. This targeted AI for personalization makes the value proposition instantly clear. Mutiny offers plans starting around $2,500/month.
17. Personyze
Personyze offers a comprehensive toolkit for website personalization, using AI to power real-time recommendations, targeted pop-ups, and dynamic content changes based on over 70 user data points. A classic example of its AI for personalization is its use on a travel website. Based on a user’s location and the current weather, Personyze could show promotions for sunny beach destinations to someone in a cold, rainy city, while showing ski trip packages to someone in a temperate zone. Personyze’s pricing is tiered, starting at around $150/month.
18. Instapage
Instapage is a landing page platform that uses AI for personalization to maximize advertising conversions. Its “Personalization” feature allows marketers to create unique landing page experiences for different ad audiences, matching the post-click experience to the ad that was clicked. In the past, all traffic from a Facebook ad campaign would land on one generic page. With Instapage’s AI for personalization, a user who clicked an ad about “easy accounting” sees a landing page with that headline, while someone who clicked on “tax compliance” sees a page tailored to that pain point. This granular AI for personalization starts in their Converting plan, with custom pricing.
19. Vidyard
Vidyard is a video platform for business that uses data and analytics to add a layer of AI for personalization to video content. It allows sales and marketing teams to create and send personalized videos to prospects, and its analytics track viewer engagement down to the second. A sales rep can record a quick video saying, “Hi [Prospect Name], I saw you were looking at our analytics feature,” with the prospect’s name on a virtual whiteboard in the video. This human touch, enabled by the platform’s features, is a powerful form of AI for personalization that stands out from plain text emails. Vidyard offers a free version, with Pro plans starting at around $19/month.
20. Persado
Persado leverages AI for personalization in marketing copy generation. In the past, copywriters had to rely on guesswork for messaging. Persado’s AI creates emotional language tailored to each customer segment. Retailers use it for personalized email subject lines that improve open rates. Pricing is enterprise-level and custom.
21. Recombee
Recombee is a recommendation engine that uses AI for personalization in real time. Previously, recommendations were basic, based on popularity. Recombee tailors suggestions based on user interactions. Media companies use it to personalize video or article feeds. Pricing starts at $99/month.
22. Frosmo
Frosmo delivers AI for personalization on websites without heavy development. In the past, personalization required manual coding. Frosmo allows marketers to deploy custom experiences quickly. Travel companies use it to recommend destinations based on browsing. Pricing is custom.
Customer Support & Service using AI for Personalization
AI is revolutionizing customer support by providing instant, personalized answers and freeing up human agents to handle more complex issues.
23. Zendesk
Zendesk’s suite of customer service tools is infused with AI, including an “Answer Bot” that uses machine learning to understand customer questions and provide instant answers from a knowledge base. This is a huge leap in AI for personalization compared to the old method of making customers search through endless FAQ pages. The Answer Bot can also gather initial information from a customer before handing them off to a human agent, providing the agent with personalized context to resolve the issue faster. This use of AI for personalization is available in Zendesk’s Suite plans, starting around $49/agent/month.
24. Intercom
Intercom is a conversational relationship platform that uses AI-powered chatbots (“Fin”) to provide personalized, automated support. Its chatbot can access a company’s internal help docs to provide trustworthy answers and can understand complex queries to triage support tickets effectively. For example, a user asking “My payment failed and I want to update my card” will be guided through the specific steps to update their billing info, a highly personalized interaction. This advanced AI for personalization improves customer satisfaction and agent efficiency. Intercom’s plans that include these features start at $39/seat/month.
25. Ada
Ada is a specialized AI-powered automation platform designed for customer service. It focuses on creating a single, automated brand interaction layer for customers. Ada’s AI for personalization shines in its ability to integrate with a user’s account. When a customer logs in and starts a chat, the bot can greet them by name and provide personalized information like, “I see your order #12345 has shipped. Would you like the tracking details?” This is a world away from generic chatbots that can only answer simple FAQs. Ada is an enterprise solution with custom pricing.
26. Segment
While technically a Customer Data Platform (CDP), Segment is the foundational engine that makes much of modern AI for personalization possible. It collects, cleans, and unifies customer data from all sources (website, app, CRM) and sends it to other tools in your stack. Before a CDP like Segment, customer data was siloed, making true AI for personalization nearly impossible. By providing a clean, real-time data pipeline, Segment ensures that tools like Dynamic Yield or Braze have the high-quality data they need to power their AI for personalization algorithms. Segment offers a free tier, with paid plans starting at $120/month.
27. Amplitude
Amplitude is a product analytics platform that helps businesses understand user behavior. Its AI engine can identify behavioral patterns, predict which users are likely to convert or churn, and create “personas” based on how people actually use a product. For example, Amplitude’s AI can identify a group of “power users” who use a specific feature set. A marketing team can then target this group with personalized messages about advanced features, a strategy far more effective than blasting the message to everyone. This analytical approach to AI for personalization is key for product-led growth. Amplitude offers a generous free plan, with paid plans available via custom quote.
28. Drift
Drift offers conversational marketing with AI for personalization in chatbots. Traditional chatbots gave generic responses. Drift’s AI adapts conversations based on visitor intent. Companies use it to qualify leads in real time. Pricing starts at $2,500 per month.
Conclusion
The journey from broad segmentation to individualization is being paved by artificial intelligence. As these 20 tools demonstrate, AI for personalization is not a futuristic concept; it is a present-day reality that is reshaping how businesses interact with their customers. By leveraging AI, companies can move beyond generic campaigns and create meaningful, relevant experiences that foster lasting relationships and drive significant business growth. Choosing the right tool depends on your specific needs—be it e-commerce, marketing, or customer support—but the mandate is clear: embracing AI for personalization is essential for thriving in the modern economy.