In today’s hyper-competitive digital landscape, use of AI for sales and marketing has become a critical component of any successful business strategy. From automating repetitive tasks to providing deep predictive insights, AI is transforming how businesses connect with customers and drive revenue. This comprehensive guide explores the 28 best tools that exemplify the power of AI for sales and marketing, helping you streamline operations, personalize customer experiences, and achieve unprecedented growth.
AI In Sales And Marketing: CRM and Sales Engagement Platforms
These platforms form the backbone of sales operations, and AI supercharges their capabilities.
1. Salesforce Einstein
Salesforce Einstein is a layer of artificial intelligence built directly into the Salesforce platform. It analyzes your company’s data to deliver predictions and recommendations, automating data entry and enabling sales reps to focus on the right leads. A key advantage of this platform is its seamless integration, which is a powerful application of AI for sales and marketing.
- Pricing: Included with Salesforce Sales Cloud editions (Enterprise and above) or available as an add-on. Pricing is quote-based and varies significantly.
- Example: An e-commerce company uses Einstein’s “Lead Scoring” feature. The AI analyzes historical data and automatically prioritizes new leads, assigning a score from 1-100 based on their likelihood to convert. The sales team can then focus their efforts on the highest-scoring leads, drastically improving their conversion rates.
2. HubSpot Sales Hub
HubSpot Sales Hub uses AI to provide a full suite of tools for sales teams, including predictive lead scoring, sales automation, and conversation intelligence. It helps teams close more deals by identifying the most promising prospects and automating follow-ups. The platform’s user-friendly interface makes it easy for businesses of all sizes to implement AI for sales and marketing.
- Pricing: Offers a free tier. Paid plans start at around $45/month (Starter) and go up to $1,200/month (Enterprise) for multiple users.
- Example: A B2B software company uses HubSpot’s AI-powered “Conversation Intelligence” to transcribe and analyze sales calls. The AI identifies key topics, mentions of competitors, and customer sentiment, providing managers with actionable insights to coach their team more effectively.
3. Gong.io
Gong is a revenue intelligence platform that uses AI to capture and analyze customer-facing conversations, including calls, emails, and video conferences. It provides deep insights into what top-performing reps are doing differently, highlighting risks and opportunities in your sales pipeline. This tool leverages powerful AI for sales and marketing by turning conversational data into strategic assets.
- Pricing: Quote-based, tailored to the number of users and specific needs. It’s considered a premium tool, generally for mid-market to enterprise companies.
- Example: A sales manager notices a deal is stalled. They use Gong’s AI analysis, which flags that the prospect repeatedly mentioned “budget constraints.” The manager can then coach the rep on how to re-frame the value proposition around ROI to overcome the objection.
4. Outreach
Outreach is a leading sales engagement platform that helps teams automate and optimize their communication with prospects. Its AI-powered features, like “Kaia” (Knowledge AI Assistant), provide real-time assistance during live calls and help prioritize tasks based on deal urgency. Outreach demonstrates how AI for sales and marketing can provide direct, in-the-moment support to sales professionals.
- Pricing: Custom, quote-based pricing. It is typically priced per user, per year.
- Example: A sales development representative (SDR) is on a live call with a prospect who asks about a specific integration. Outreach’s AI assistant instantly pulls up the relevant “battle card” with all the necessary information, allowing the SDR to answer confidently without missing a beat.
5. Lusha
Lusha provides AI for sales and marketing by offering a database of verified B2B contact information and company insights, helping teams find and connect with decision-makers faster. It integrates with CRMs and offers enrichment tools to enhance data quality.
- Pricing: Pricing starts with a free tier and scales to $79/month per user or more for advanced features.
- Example: A common use case is a sales team using Lusha to quickly build targeted prospect lists for outbound campaigns, reducing time spent on manual research.
6. People.ai
People.ai brings AI for sales and marketing into revenue operations by automating data capture and providing actionable insights into deal health, rep performance, and engagement levels. It analyzes CRM data, emails, and meetings to offer recommendations for improving pipeline health and accelerating deals.
- Pricing: Pricing is customized based on company size and needs.
- Example: A common use case is helping a CRO understand which reps are engaging effectively with key decision-makers and which deals lack executive sponsorship.
AI In Sales and Marketing: Content Creation and SEO
AI is revolutionizing how marketers create and optimize content for their target audience.
7. Jasper
Jasper is an AI content platform that helps marketers create high-quality copy for blogs, social media, ads, and websites in minutes. It uses advanced language models to generate human-like text based on your prompts and brand voice. For teams needing to scale their content production, Jasper is a go-to tool for AI for sales and marketing.
- Pricing: Plans typically start around $39/month for the Creator plan and go up to custom pricing for business teams.
- Example: A marketing team needs to create five unique blog posts about “digital transformation.” Using Jasper, they input a brief outline and key points for each post. The AI generates well-structured drafts, which the team can then edit and refine, reducing their writing time by over 70%.
8. Copy.ai
Copy.ai is another powerful AI writing assistant designed to overcome writer’s block and generate creative marketing copy. It offers a wide range of templates for everything from email subject lines to product descriptions and ad copy. This platform is an accessible entry point into using AI for sales and marketing content generation.
- Pricing: Offers a free plan with a word limit. Pro plans start at around $36/month.
- Example: A social media manager needs fresh ideas for their weekly Instagram posts. They use Copy.ai’s “Instagram Captions” tool, inputting the topic of their image. The AI provides a dozen different caption options in various tones (witty, professional, inspirational), sparking creativity and saving time.
9. Surfer SEO
Surfer SEO is an AI-powered tool that helps you write content that ranks on Google. It analyzes the top-ranking pages for your target keyword and provides a data-driven outline, including recommended keywords, word count, and content structure. This analytical approach makes it an indispensable tool for technical AI for sales and marketing.
- Pricing: Plans start at approximately $69/month for the “Essential” plan.
- Example: A content marketer wants to write an article on “best project management software.” Surfer’s AI analyzes the top 10 results and generates a brief telling them to include sections on specific features like Gantt charts, pricing comparisons, and integrations to ensure their article is more comprehensive than the competition’s.
10. Midjourney
Midjourney is an AI image generator that creates stunning, unique visuals from simple text prompts. Marketers can use it to create custom images for blog posts, social media, ads, and presentations without needing a graphic designer. It represents a new frontier in visual AI for sales and marketing, enabling endless creative possibilities.
- Pricing: Requires a Discord account. Subscription plans start at around $10/month for the Basic Plan.
- Example: A marketing agency is launching a campaign for a fantasy-themed mobile game. Instead of using generic stock photos, they use Midjourney with the prompt “an epic, photorealistic castle in the clouds at sunset with a dragon flying past.” The AI generates a breathtaking, original image that perfectly captures the campaign’s mood.
11. Phrasee
- Phrasee uses AI for sales and marketing by optimizing and generating high-performing marketing copy for emails, SMS, and push notifications. Its natural language generation models craft subject lines and messaging that increase engagement and conversions.
- Pricing: Pricing is customized for enterprise clients and is often aligned with usage volumes.
- Example: For example, an e-commerce brand might use Phrasee to dynamically generate subject lines that drive higher open rates in large-scale promotional campaigns.
12. Crystal Knows
Crystal Knows enhances AI for sales and marketing by providing personality insights based on public data and communication patterns. This enables sales professionals to tailor their messaging style to each prospect’s personality type for better rapport and engagement.
- Pricing: Pricing starts at around $49 per user per month, with enterprise plans available.
- Example: A practical example is a sales rep using Crystal Knows to craft an email to a prospect known to prefer direct, data-driven communication, thereby increasing response rates.
Category 3: Lead Generation and Chatbots
AI chatbots and lead intelligence platforms work 24/7 to engage visitors and identify potential customers.
13. Drift
Drift is a conversational marketing and sales platform that uses AI-powered chatbots to engage website visitors in real-time. It helps qualify leads, book meetings, and provide instant answers to customer questions, ensuring no potential customer slips through the cracks. Drift is a premier example of interactive AI for sales and marketing.
- Pricing: Custom pricing, geared towards mid-market and enterprise businesses. Starts with a “Premium” plan.
- Example: A visitor lands on a SaaS company’s pricing page. The Drift chatbot proactively engages them: “Hi there! Looking at our pricing? I can help you find the right plan. Are you a small business or an enterprise?” Based on the answer, the AI can qualify the lead and offer to book a demo with the appropriate sales rep.
14. Intercom
Intercom is a customer communications platform that uses AI chatbots (“Fin”) and automation to manage support, engagement, and marketing. Its AI can understand complex queries, provide accurate answers from your knowledge base, and triage conversations to the right human agent. Intercom’s sophisticated AI for sales and marketing helps balance automation with a personal touch.
- Pricing: Offers plans for small businesses starting around $74/month, with custom pricing for larger plans.
- Example: A customer support team is overwhelmed with repetitive questions. They implement Intercom’s AI bot, “Fin,” which is trained on their help articles. The bot now resolves over 40% of incoming queries automatically, freeing up human agents to handle more complex issues.
15. ZoomInfo
ZoomInfo is a B2B intelligence platform that provides highly accurate contact and company data. Its AI analyzes trillions of data points to provide insights on buying intent, org charts, and technology usage, helping sales teams find and connect with their ideal customers. The predictive power of AI for sales and marketing is on full display with ZoomInfo’s intent data.
- Pricing: Quote-based, sold in packages based on features and credits. It’s an enterprise-grade solution.
- Example: A sales team wants to find companies that are actively looking for a new cybersecurity solution. They use ZoomInfo’s “Intent Signals,” which flags companies that are suddenly researching keywords related to their product, giving the sales team a list of warm, timely leads to contact.
16. Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform that combines a massive B2B database with tools for sequencing, dialing, and analytics. Its AI helps users find accurate contact information and suggests the best times to reach out to prospects. This platform provides an end-to-end workflow for AI for sales and marketing prospecting.
- Pricing: Offers a generous free plan. Paid plans start at $49/user/month.
- Example: An SDR builds a list of 100 prospects in Apollo. They use the AI-powered sequencing feature to create a multi-step outreach campaign (email, call, LinkedIn connection). The AI staggers the emails to be sent at times when each prospect is most likely to be active, improving open and response rates.
17. Exceed.ai
Exceed.ai is a conversational AI platform designed specifically for AI for sales and marketing, focused on automating lead qualification and nurturing through intelligent virtual assistants. It engages leads via email and chat, qualifies them based on set criteria, and hands off sales-ready leads to human reps.
- Pricing: Pricing varies, typically starting around $1,200 per month depending on scale.
- Example: A marketing team might deploy Exceed.ai to handle inbound website leads, ensuring immediate and personalized responses 24/7 without human intervention.
18. Conversica
Conversica offers AI for sales and marketing through its intelligent virtual assistants that autonomously engage, qualify, and follow up with leads via email, SMS, and web chat. It ensures no lead is ignored and helps scale outreach without additional headcount.
- Pricing: Pricing is tailored to mid-market and enterprise organizations, with costs typically starting in the low thousands per month.
- Example: A B2B SaaS company might use Conversica to follow up on inbound demo requests automatically, ensuring each prospect receives personalized, timely engagement.
Category 4: Marketing Automation and Analytics
These tools use AI to personalize messaging and predict customer behavior at scale.
19. Klaviyo
Klaviyo is a marketing automation platform, particularly popular in e-commerce, that uses AI to drive personalized customer communications. Its features include predictive analytics (like churn risk and lifetime value), smart sending times, and personalized product recommendations. Klaviyo’s focused approach showcases the revenue-driving power of AI for sales and marketing in the retail sector.
- Pricing: Has a free tier. Pricing is based on the number of contacts and email/SMS volume.
- Example: An online clothing store uses Klaviyo to send an email campaign. The AI populates each email with product recommendations based on the individual customer’s past Browse and purchase history, making the email highly relevant and increasing the click-through rate.
20. Mailchimp
Mailchimp has evolved from a simple email service provider into a comprehensive marketing platform with a suite of AI tools. Features like “Content Optimizer,” predictive segmentation, and send-time optimization help marketers create more effective campaigns. This evolution makes AI for sales and marketing accessible to millions of small businesses.
- Pricing: Offers a free plan. Paid plans start at around $20/month (“Standard”).
- Example: A small business owner is crafting their weekly newsletter. Mailchimp’s Content Optimizer analyzes the text and suggests improvements to the headlines, tone, and formatting based on best practices from millions of campaigns, helping to improve engagement.
21. Google Analytics 4 (GA4)
GA4 is a fundamental tool that uses Google’s machine learning at its core to provide smarter insights. Its AI-powered “Predictive Audiences” feature can automatically identify users who are likely to purchase or churn in the next 7 days. As a free tool, it’s the most accessible form of AI for sales and marketing analytics.
- Pricing: Free. A paid, enterprise version (Analytics 360) is also available.
- Example: A marketing manager wants to run a re-engagement campaign. They use GA4’s predictive audience feature to automatically create a list of “likely 7-day churners.” They can then target this specific audience with a special offer via Google Ads to win them back.
22. Optimizely
Optimizely is a digital experience platform that uses AI to help companies experiment and personalize their websites and apps. Its AI-powered features include predictive audience segmentation and automated personalization, which dynamically adjusts the website experience for each visitor. Optimizely is a leader in using AI for sales and marketing to optimize the user journey.
- Pricing: Quote-based pricing, tailored to business needs and traffic volume.
- Example: An online travel agency uses Optimizely to personalize its homepage. The AI detects a visitor is arriving from a cold, northern city and automatically features promotions for warm, sunny destinations, increasing the likelihood of a booking.
23. Clari
Clari leverages AI for sales and marketing by focusing on revenue operations and forecasting accuracy. It analyzes historical data, sales pipelines, and engagement signals to predict outcomes and help teams prioritize deals more effectively.
- Pricing: Pricing is customized depending on the size and complexity of the organization.
- Example: In practice, a sales manager might use Clari to identify which deals are likely to slip based on AI-driven insights, allowing the team to focus efforts where they are most likely to close revenue.
24. 6sense
6sense is a predictive analytics and account engagement platform that uses AI for sales and marketing to uncover hidden buying signals and prioritize target accounts. It provides insights into buyer intent, timing, and engagement to align sales and marketing efforts.
- Pricing: Pricing is tailored to enterprise clients and usually requires a consultation for a quote.
- Example: marketing teams can use 6sense to identify companies researching specific products and serve targeted ads, while sales teams can prioritize outreach to these warm accounts.
Category 5: Social Media and Advertising
AI streamlines the management of social media and optimizes ad spend for maximum return.
25. Sprout Social
Sprout Social is a comprehensive social media management tool that incorporates AI to provide deeper insights. Its AI-powered listening tools analyze social conversations to detect trends and sentiment, while “Optimal Send Times” ensures your posts get maximum visibility. This is a practical application of AI for sales and marketing in the dynamic world of social media.
- Pricing: Plans start at $249/month for the “Standard” plan.
- Example: A global brand uses Sprout’s AI listening tool to monitor mentions of their name. The AI detects a sudden spike in negative sentiment originating from a specific region. The marketing team is alerted instantly and can address the customer service issue before it becomes a major crisis.
26. Lately
Lately uses AI to analyze long-form content like blogs, podcasts, and videos, and then automatically generates dozens of social media posts from it. This solves a major pain point for content marketers, helping them repurpose content effortlessly. Lately’s unique approach to AI for sales and marketing is a massive time-saver for content amplification.
- Pricing: Starts at around $29/month, with plans scaling based on usage and team size.
- Example: A marketer produces a one-hour webinar. They upload the transcript to Lately. The AI analyzes the entire text, identifies the most compelling quotes and key points, and generates 50 short, shareable social posts, complete with relevant hashtags, to promote the webinar across different platforms.
27. Albert.ai
Albert is an autonomous AI marketing platform that manages and optimizes paid advertising campaigns across channels like Google, Facebook, and Instagram. It handles everything from audience targeting and budget allocation to creative optimization, learning and improving on its own. Albert.ai represents the pinnacle of fully automated AI for sales and marketing in digital advertising.
- Pricing: Operates on a percentage of ad spend model, making it best suited for companies with significant advertising budgets.
- Example: A fashion retailer gives Albert a budget and creative assets. The AI autonomously tests thousands of variations of ad copy, images, and audiences across social media and search. It identifies that ads featuring blue dresses perform best with women aged 25-34 in major cities and automatically shifts more budget to that specific segment, maximizing ROI.
28. Seventh Sense
Seventh Sense is an AI tool that integrates with HubSpot and Marketo to optimize email send times on an individual level. Instead of using a one-size-fits-all approach, its AI determines the unique, optimal time to send an email to each specific contact based on their historical engagement data. This highly personalized application of AI for sales and marketing can dramatically increase open rates.
- Pricing: Starts at around $64/month for HubSpot users, scaling with the number of contacts.
- Example: A non-profit sends out a fundraising email campaign using Seventh Sense. The AI ensures that a donor who always checks their email at 7 AM on Tuesdays receives the message then, while another supporter who is most active on Friday afternoons gets it at that time, leading to a significant lift in overall campaign engagement and donations.
Conclusion: Embrace the AI Revolution
The integration of AI for sales and marketing is no longer a choice but a necessity for growth and efficiency. The tools listed above are just the beginning, but they represent the core capabilities that are reshaping the industry: predictive analytics, deep personalization, intelligent automation, and content generation at scale. By strategically adopting these solutions, your business can build stronger customer relationships, make smarter decisions, and ultimately, achieve a powerful competitive edge in the years to come.