In today’s fast-paced digital landscape, AI tools for business are changing how companies work and operate. Businesses are increasingly turning to AI to streamline operations, enhance marketing efforts, and deliver superior customer experiences. The right set of AI tools for business can unlock unprecedented efficiency and innovation, transforming a company’s potential. From content creation to sales and customer support, there’s an AI solution ready to tackle the challenge. This guide explores the 20 most useful AI tools for business, providing the insights you need to choose the best ones for your organization.
1. ChatGPT
ChatGPT is a no-brainer on this list. It is a versatile AI language model developed by OpenAI that excels at understanding and generating human-like text. It can be used for drafting emails, writing code, brainstorming ideas, creating content, and answering complex questions. Its conversational nature makes it an incredibly accessible and powerful assistant. For any company looking to innovate, exploring versatile AI tools for business like ChatGPT is a fantastic starting point.
- Pricing: Offers a powerful free tier. ChatGPT Plus is available for around $20/month, providing faster responses and priority access to new features. Team and Enterprise plans are also available with advanced security and administration.
- Practical Example: A product development team can use ChatGPT to brainstorm new feature ideas, generate user stories, and even write boilerplate code, significantly speeding up the initial phases of a project.
2. Gemini
ChatGPT has all the buzz, but Google’s Gemini is fast catching up. Gemini can do much of what ChatGPT does, but with greater limits for free users. It gives access to its top reasoning model to free users unlike ChatGPT, and has higher limits as well. Gemini is powered by Google’s powerful models, which are rivalling those produced by OpenAI.
- Pricing: Gemini has a generous free tier, with a few queries of reasoning models also available. The Pro plan costs $20/month, providing higher limits and access to features like the Veo3 video maker.
- Practical Example: A business can use Gemini to perform a competitor analysis, and analyze the landscape. Gemini can also suggest strategic moves, and give ideas on how best to differentiate itself.
3. Jasper
Jasper (formerly Jarvis) is an AI copywriting assistant designed specifically for creating marketing and sales content. It uses advanced models to generate high-quality blog posts, social media updates, ad copy, website headlines, and product descriptions. It offers a wide range of templates tailored to specific marketing needs, making it one of the most focused AI tools for business content creation.
- Pricing: Plans start with the Creator tier at approximately $49/month, with Pro and Business plans offering more features and user seats.
- Practical Example: An e-commerce business can use Jasper to instantly generate compelling and SEO-friendly product descriptions for its entire catalog, saving hundreds of hours and improving conversion rates.
4. Midjourney
Midjourney is a premier AI image generator that creates stunning, high-quality images from simple text prompts. It’s renowned for its artistic and often photorealistic outputs, making it perfect for creating unique visuals for marketing campaigns, websites, and social media. When you need custom visuals without the high cost of a photographer, AI tools for business like Midjourney are a game-changer.
- Pricing: Plans start at around $10/month for the Basic plan, which includes a limited number of fast generations. Standard and Pro plans are available for heavier users.
- Practical Example: A restaurant can use Midjourney to generate beautiful, appetizing images of fictional dishes for its social media promotions or menu designs, creating a high-end look without a food photo shoot.
5. Canva
Canva has integrated a suite of AI-powered features called Magic Studio into its user-friendly design platform. These features include Magic Write (an AI text generator), Magic Design (instant presentation or video creation), and advanced photo editing tools like Magic Eraser. This makes Canva a comprehensive solution among AI tools for business for teams that need to create professional-looking graphics, presentations, and videos quickly.
- Pricing: A robust free plan is available. Canva Pro is around $14.99/month, and Canva for Teams offers collaborative features for about $29.99/month for the first five people.
- Practical Example: A small business owner with no design experience can use Canva’s Magic Design to create a complete brand kit, including logos, social media templates, and business cards, just by describing their business.
6. Synthesia
Synthesia is a leading AI video generation platform that allows you to create professional videos with AI avatars and voiceovers from text. You can choose from over 140 diverse avatars and type in your script in over 120 languages to generate a polished video in minutes. For scalable video production, Synthesia is one of the most efficient AI tools for business.
- Pricing: Personal plans start at $30/month. Business plans offer more features, custom avatars, and collaboration tools with custom pricing.
- Practical Example: A corporation can use Synthesia to create consistent and easily updatable training videos for its global workforce, localizing the content into different languages without needing actors or film crews.
7. Fireflies.ai
Fireflies.ai is an AI meeting assistant that automatically joins your calendar meetings, records them, and generates accurate transcriptions. It also creates summaries, action items, and other key highlights, integrating with CRMs and project management tools. This is one of the essential AI tools for business looking to maximize the value of every meeting.
- Pricing: Offers a free tier with limited transcription credits. The Pro plan is around $18/user/month, and the Business plan adds more features for about $29/user/month.
- Practical Example: A sales team can use Fireflies.ai to automatically transcribe and analyze client calls, pulling key insights on customer objections and successful pitches to refine their sales strategy.
8. ClickUp
ClickUp is a powerful project management platform that has deeply integrated AI to supercharge productivity. It can help you summarize tasks and comments, generate action items from documents, write content for any role, and automate progress reports. It brings intelligence directly into your workflows, making it a standout choice among AI tools for business management.
- Pricing: ClickUp offers a free plan. Paid plans start at $7/user/month (Unlimited) and go up to $12/user/month (Business). The AI feature is an add-on for a small monthly fee per user.
- Practical Example: A marketing manager can use ClickUp AI to summarize a long thread of comments on a campaign task to quickly understand the current status and roadblocks without reading every single update.
9. HubSpot AI
HubSpot AI embeds artificial intelligence across its entire CRM platform, including the Marketing Hub, Sales Hub, and Service Hub. It offers features like a content assistant for writing emails and blog posts, predictive lead scoring, and AI-powered reporting to uncover deep insights. For businesses already in the HubSpot ecosystem, these integrated AI tools for business are incredibly valuable.
- Pricing: Many AI features are included within HubSpot’s existing plans, from the free tools to the premium Professional and Enterprise tiers, which start at several hundred dollars per month.
- Practical Example: A sales representative can use HubSpot’s AI to prioritize their leads based on predictive scoring, focusing their efforts on prospects most likely to convert and close a deal.
10. Zendesk
Zendesk leverages AI to revolutionize customer service. Its AI features include intelligent chatbots that can resolve common customer issues instantly, AI-powered routing that directs tickets to the right agent, and tools that suggest macro responses to agents. These capabilities make Zendesk one of the leading AI tools for business focused on customer experience.
- Pricing: Zendesk Suite plans start at $49/agent/month (billed annually). Advanced AI features are available in higher-tier plans or as add-ons.
- Practical Example: An online retail company can use Zendesk’s AI chatbot to handle common customer queries like “Where is my order?” 24/7, freeing up human agents to focus on more complex, high-value customer issues.
11. Surfer SEO
Surfer SEO is an AI-powered content intelligence tool that helps you write content that ranks on Google. It analyzes the top-ranking pages for your target keyword and provides a data-driven outline, including recommended keywords, word count, and structure. If your goal is to dominate search engine results, Surfer is one of the most critical AI tools for business in your arsenal.
- Pricing: Plans start at around $89/month, with higher tiers offering more content editors and features.
- Practical Example: A content marketing team can use Surfer SEO to create a comprehensive brief for a blog post on “sustainable travel,” ensuring their writer includes all the necessary topics and keywords to outrank competitors.
12. Grammarly
Grammarly goes far beyond basic spell-checking, using AI to improve the clarity, tone, and style of your writing. It provides real-time suggestions to make your communication more professional, confident, and effective. The new GrammarlyGO feature also allows you to generate text and rewrite sentences. As a foundational tool, it’s one of the simplest yet most effective AI tools for business.
- Pricing: A strong free version is available. Premium plans start at around $12/month, and the Business plan, with team-focused features, starts at $15/user/month.
- Practical Example: A human resources manager can use Grammarly to ensure that all company-wide communications, from policy updates to job descriptions, are clear, professional, and have a consistent tone.
13. Descript
Descript is an innovative audio and video editor that uses AI to make editing as simple as editing a text document. It automatically transcribes your media, and you can edit the video or audio by simply deleting or moving words in the transcript. It also features AI voice cloning and a studio sound feature to remove background noise. This is one of the most transformative AI tools for business in media production.
- Pricing: Offers a free plan. Paid plans start at $12/user/month (Creator) and go up to $24/user/month (Pro).
- Practical Example: A podcaster can edit a one-hour interview in minutes by simply reading the transcript and deleting filler words or mistakes, with the audio and video automatically edited to match.
14. Notion AI
Notion AI is integrated directly into the popular Notion workspace, allowing you to enhance your notes, documents, and project plans with artificial intelligence. You can use it to summarize long documents, brainstorm ideas, translate text, or improve your writing without ever leaving your workflow. For teams that live in Notion, these embedded AI tools for business are a massive productivity booster.
- Pricing: Notion AI is available as an add-on to any Notion plan (including the free one) for approximately $10/user/month.
- Practical Example: A student or researcher can paste a dense academic paper into Notion and use the “Summarize” feature to get the key takeaways instantly, accelerating their research process.
15. GitHub Copilot
GitHub Copilot is an AI pair programmer that helps developers write code faster and with less effort. Integrated into code editors like VS Code, it suggests whole lines or entire functions of code as you type. It’s trained on billions of lines of code, making it an incredibly smart and helpful assistant. For any tech company, GitHub Copilot is one of the most impactful AI tools for business.
- Pricing: Plans start at $10/month for individuals. A Business plan with enhanced security and policy management is available for $19/user/month.
- Practical Example: A software developer building a new web application can use Copilot to generate boilerplate code for functions like user authentication or database connections, saving time and reducing repetitive work.
16. Krisp
Krisp is an AI-powered noise-cancellation app that removes background noise and echo from your calls in real time. It works with any communication app (like Zoom, Teams, or Slack) to ensure that your voice is always crystal clear, regardless of your environment. This is one of the simplest but most appreciated AI tools for business that operate in hybrid or noisy environments.
- Pricing: Offers a free tier with a limited number of noise-cancellation minutes per day. The Pro plan with unlimited usage is about $12/month per user.
- Practical Example: A remote employee working from a noisy café can use Krisp to ensure that their clients and colleagues on a video call only hear their voice, not the background chatter and espresso machine.
17. Gong
Gong is a revenue intelligence platform that uses AI to analyze your team’s sales calls, emails, and web conferences. It provides deep insights into what top performers are doing differently, identifies deal risks, and offers coaching recommendations. Gong is one of the most powerful AI tools for business looking to use data to drive sales excellence.
- Pricing: Gong is priced on a per-user basis and requires custom quoting, typically aimed at larger sales teams and enterprises.
- Practical Example: A sales manager can use Gong to review their team’s calls, identify that deals are being lost at the pricing stage, and then implement targeted training to help reps better handle pricing objections.
18. Semrush
Semrush is a comprehensive SEO and digital marketing suite that has integrated numerous AI features. Its tools help with keyword research, competitor analysis, site audits, and rank tracking. AI components like the SEO Writing Assistant provide real-time recommendations to optimize content as you write. For data-driven marketing, Semrush offers essential AI tools for business.
- Pricing: Plans start at around $129.95/month (Pro), with Guru and Business plans offering more extensive features and limits for larger teams.
- Practical Example: A digital marketing agency can use Semrush to perform a complete SEO audit for a new client, identify top-performing keywords, and track their content’s search engine ranking over time, all from one platform.
19. Reply.io
Reply.io is an AI-powered sales engagement platform that helps automate and scale outreach across multiple channels like email, social media, and calls. Its AI can generate personalized email sequences, find contact information, and schedule meetings, freeing up salespeople to focus on closing deals. This makes it one of the top AI tools for business aiming to improve sales prospecting efficiency.
- Pricing: Offers a free plan for individuals. Paid plans start at $60/user/month, with advanced plans available for larger teams needing more features.
- Practical Example: A B2B sales development representative can use Reply.io to create a multi-touch outreach campaign for 100 prospects, with the AI personalizing each email and automatically following up until a meeting is booked.
20. Intercom
Intercom is a conversational relationship platform that uses AI to manage and automate customer interactions. Its chatbot, Fin, is powered by GPT-4 and can provide instant, accurate answers to customer questions by drawing from your help center content. It seamlessly hands off complex queries to human agents, making it one of the most sophisticated AI tools for business customer support.
- Pricing: Plans for small businesses start at $39/month. More advanced plans with AI features like Fin are priced based on features and usage.
- Practical Example: A SaaS company can deploy Intercom’s Fin on its website to answer user questions about product features, pricing, and troubleshooting, resolving over 50% of incoming queries without human intervention.
21. Otter.ai
Otter.ai provides real-time transcription services for meetings, interviews, and lectures. It not only transcribes speech but also identifies different speakers and generates a summary with key takeaways (OtterPilot). It’s an indispensable tool for anyone who needs accurate records of conversations. This is one of the most popular AI tools for business productivity.
- Pricing: A free plan with limited transcription minutes is available. The Pro plan is around $16.99/user/month, and a Business plan with more features is about $30/user/month.
- Practical Example: A journalist can use Otter.ai to record and transcribe an interview, allowing them to focus on the conversation instead of taking notes. They can later search the transcript for specific quotes to use in their article.
22. Copy.ai
Copy.ai automates copywriting for blogs, ads, and social posts. Plans start free, with paid tiers at $49/month. For startups needing fast, scalable content creation, this is one of the most popular AI tools for business to streamline marketing output.
23. Tidio AI
Tidio AI powers chatbots and live chat tools for websites. Pricing starts at $29/month. Businesses looking to enhance customer service can rely on this AI tool for business to answer FAQs instantly and escalate complex queries to human agents.
24. Writer AI
Writer AI offers enterprise-grade writing assistance tailored to brand guidelines. Pricing starts at $18/user/month. It’s among the best AI tools for business for ensuring consistency and tone across all company communications, especially in regulated industries.
AI Tools For Business: Essential In The Mordern World
Leveraging AI tools for business is no longer optional—it’s essential for staying competitive. From marketing automation to operational efficiency, these tools offer tangible benefits across industries. By integrating the right AI tools for business, organizations can save time, reduce costs, and unlock new growth opportunities.