Branding your workwear makes it easy for your employees to represent your company, particularly those in customer-facing roles. But the options for branding work uniforms are endless, making it particularly difficult to narrow down your search.
If you’re on the hunt for the best tags for your branded workwear, we’ve broken down how to make your choice in this guide.
Start With The Material
Your labels need to last regardless of your industry, but especially so if your team works outdoors, in kitchens, on factory floors, or in warehouses. There’s no point investing in a good-looking label if it’s just going to fade or fray after a few weeks.
A durable material to consider for labels is woven polyester, which has a good track record for withstanding repeated washing, as well as heat and abrasion. Cotton labels are another choice to consider—they look cleaner and more premium but tend to wear out faster.
Or, if durability isn’t as much of a priority for you, you might consider satin labels, which have a premium look and feel softer against the skin, which is important if you’re sewing them into collars or waistbands.
Custom label and tag companies like https://labeloom.com/ usually let you choose between several different materials for your labels, so you can make your decision based on where the tag will sit, how often the item will get washed, and what kind of environment your staff work in.
Get the Size Right
Another thing to play around with is the size of your tags. Too big, and they’ll end up drawing attention for the wrong reasons. Too small, and they won’t be noticed at all.
Before you place your order, measure where the tag will go and base your size on that space. Keep it proportionate to the item of clothing. It’s a good idea to order a couple of sample labels before you commit to a big batch order, so you can check the size is right first.
Think About Placement
When you’re deliberately using labels or tags for branding purposes, keep in mind that you’ve got more options than just the inside of a collar.
You might want to add a secondary tag on a sleeve or pocket on your uniform, which is a subtle way to promote your brand without being too overpowering. Just make sure the location of the label doesn’t mean it’ll interfere with your uniform’s function or comfort.
Choose the Right Print Method
Finally, make sure you know your different options when it comes to printing methods, and choose the right one for the look you want to achieve.
Printed tags are the most common and affordable choice, but if you want something that won’t quickly fade, it’s worth considering a more durable woven tag. This is especially worth the extra cost for labels you’re sewing to the outside of your uniforms.
Takeaway
Any tag or label on your uniform is all part of the presentation. Hopefully, this article has inspired you to in your own uniform labels, showing that you’ve you’ve thought of everything—even the small stuff. That’s what your customers will remember.