Bangalore based food tech startup Eatlo has not been operating since 15th December 2015. The app has been throwing up an error message when users try to log in. The menu on the homepage has also not been updated since then.
Zomato had revealed the results of its porn marketing campaign with much fanfare. The company had decided to advertise on porn websites to promote its night time deliveries. And the campaign, however unconventional, had worked. Zomato had managed to draw people to its site at record low costs. It had seemed like a perfect startup hack – an insight into consumer behaviour that had demonstrable results. Yet Zomato’s taken the campaign down a day after it was announced.