How This Startup Took On Gillette With A Viral Video
When you’re a tiny startup, most people would advise you to not enter a market which has a large player with a virtual monopoly. But xx and yy deicide to do just that. They’d met at a party, and conversation turned towards how expensive razor blades were. Soon after, they’d come up with a company that sold razor blades at an amazing price point of $1/month. But they had one problem in their way. Gillette.