Top Brands Are Dropping A, B & O From Their Names For This Cause

Timely blood donation and matching blood groups can be the difference between life and death during times of emergencies and distress and this campaign seeks to evoke the people around the world to acknowledge the issue and do their bit.
NHS Blood and Transplant and London-based PR agency Engine Group have launched the #MissingType campaign, in which the three letters that signify blood types are disappearing from familiar landmarks and brands. The campaign, which kicked off last year in UK last year has now taken off around the world including in the US, Australia, Dublin and Canada.