Reliance Forays Into Online Fashion; Launches AJIO

Reliance Forays Into Online Fashion; Launches AJIO

Reliance Industries has launched its online fashion portal Ajio. This is Reliance’s first online- first venture in the fashion space. The company has said in a press conference that it will offer the largest collection of private labels for women online. The portal will offer national and international brands, and some ethnic fusion wear will be available exclusively on the portal.