A plumbing business can only grow if people are aware of it. These days, online marketing has taken over when it comes to reaching larger audiences. If you wanted to find the largest target audience for your business within your geographical location, then online marketing is the way to do it.
There are various advantages when it comes to using online marketing to promote your business. The most important of these is that it’s a budget friendly way to establish your reputation as a plumbing business.
Here is how you can take advantage of online marketing to promote your plumbing business:
1. Create a Website
A well constructed website is a basic necessity for all businesses. You can either use a free website hosting service, or use a professional domain name and website. As a small business, investing in a professional website is a better idea.
Since your website is your brand’s face to your clients online, you want the website to appear polished. The website should contain information on all the plumbing services you offer, your business’s contact details and links to your social media accounts. Always choose a clean design and easy to navigate layout for your website.
2. Integrate Search Engine Optimisation
SEO is key to ensuring that your website ranks high in search engine listings. Search engines like Google crawl through websites and look for keywords related to search terms.
When someone types in ‘plumbing services in (your area)’, you want them to be able to discover you. To do this, your website should employ the use of on-page and off-page SEO. A professional marketing service can help you integrate SEO into your website.
3. Approach Nearby Listings
Listings are places that host details of vendors that offer services. If someone wants to find a plumber in your business services area, they can find various plumbing businesses by visiting an online listing. Ensuring that your business’s name appears in popular listings will both increase awareness about your business, as well as establish reputation.
4. Develop a Social Media Presence
Your plumbing business should have a dedicated Twitter, Facebook and LinkedIn page. Social media marketing is the most popular kind of marketing right now and for good reason.
It’s inexpensive, fast and allows you to interact with your consumer base directly. You should carefully invest your money in targeting the right audience with your content on social media. At the same time, you will need different strategies for different platforms. LinkedIn has a professional atmosphere, while Twitter is the most casual of the three. Generate user engagement and build brand loyalty using social media.
6. The Right Content is Right for Business
Quality content plays an important role in establishing a good online reputation. Through your social media business accounts, you’ll regularly need to post quality content that is relevant to plumbing.
This can be in the form of funny pictures, videos, links to a blog and more.
7. Use Paid Advertising
If you’re looking to scale your plumbing business online fast, then paid advertising is the way to go. Here, a paid advertisement service like Google Ads will post ads for your website to a target audience that’s likely to be interested in your services. Your business will be charged a small fee when someone clicks on the add to visit your website.
This is an easy way to generate interest in your business and increase the traffic flowing into your website.
8. Create a Blog
Blogging remains a great way to reach out and connect with people. For a plumbing business, providing information on potential plumbing problems, how to and DIY guides make for writing that generates traction.
9. Build Your Own App
As you establish your online presence, an app that’s just for your plumbing business should be an eventual addition. In the app, you can make room for clients to book your business’s services any-time and anywhere by online booking.
Make certain slots available, and post approximate fees for different plumbing related problems. That way, someone scrolling through their phone looking for a plumber to fix their leaky faucet in the middle of the night can easily book your services for the next day.
10. Utilise Client Testimonials and Reviews
Before anyone decides on the plumbing business they want to hire, they’ll want to know what previous clients had to say. You can add client testimonials to your website, as well as your social media. Making occasional posts about your client’s experience with your plumbing business can help potential clients find your business more approachable.
Online marketing can help you scale and grow your business in less than a year if done right. A growing clientele can also increase the potential for public liability issues. Get insurance for plumbers and make sure your business stays protected.