India is already OpenAI’s second-largest market, and the company seems to be doubling down to embed itself with even more among Indian users.
ChatGPT has launched its Go Plan in India. India is the first country where OpenAI’s new Go offering is being launched. The Go plan will cost Rs. 399 ($4.5) per month, and users can make the payment through UPI.
“With this plan, users get everything in Free, and 10x more messages with GPT-5 auto, 10x more image generations, 10x more file uploads and 2x longer memory for more personalized responses,” said OpenAI’s VP of Engineering Srinivas Narayananan.
Thus far, the cheapest ChatGPT plan one could buy in India was $20, or Rs. 1,745 per month. This Plus plan gave access to more advanced models, as well as higher rate limits. ChatGPT also had a Pro plan for $200 (Rs. 17,450) per month, which gave access to its most advanced models and the highest rate limits.
OpenAI CEO Sam Altman has repeatedly stressed on the importance of the Indian market for the company. In April this year, he’d said that India was outpacing the world in AI adoption. “What’s happening with AI adoption in India right now is amazing to watch. We love to see the explosion of creativity – India is outpacing the world,” he’d said. The Ghibli trend had gone viral in India around that time, and Altman had even shared pictures of himself in the Indian cricket jersey to mark the event. More recently, Altman had said on the Nikhil Kamath podcast that India was the second-largest market for OpenAI, and was growing rapidly.
Other AI companies too seem to have cottoned on to the potential of India to bring them millions of new users. Google has said that it’ll give Indian students free access to its Gemini Pro plan worth Rs. 19,500 per year. Perplexity too has bundled its Pro plan for free along with a subscription to Airtel. And ChatGPT is now kicking off the launch of its new plan in India at the price of Rs. 399 per month. These companies realize that India is a massive market of 1.4 billion people, and are doing what they can to make early inroads into the region.