ChatGPT is trying to embed itself more and more into the lives of its users.
ChatGPT has launched a new feature named ChatGPT Pulse, which delivers personalized daily updates. ChatGPT Pulse will proactively deliver these personalized updates based on data from user chats, feedback, and connected apps like calendar. ChatGPT Pulse is launching to Pro users on mobile starting today.
OpenAI is billing ChatGPT Pulse as “now ChatGPT can start the conversation”. In a demo video, OpenAI showed off a Pulse, which included travel tips to London, a cat care checklist, and workouts for recovery. Based on the user’s interactions with ChatGPT, it had figured out that the user was traveling to London, had an ACL injury, and was trying to help their kitten adjust to a new routine. ChatGPT then created content on the fly, and presented it to the user in the morning. These content bits are interactive, and users can ask follow up questions.
It’s an interesting idea, and could be useful for users who are power users of ChatGPT. ChatGPT would have enough information about these users to create a personalized daily bulletin, and this bulletin could become a daily habit for users to consume. It does make sense to have personalized content in the age of AI — content can now be created cheaply, and hyper-specific content could be the future of content consumption. ChatGPT also has a memory feature, which means that it has even more information about the user, which could create even better personalized bulletins.
And products like these will help ChatGPT create a moat against its competitors. ChatGPT is thus far being used a question-answer machine, but there are other capable models around, and users could easily switch from one model to another. But with features like ChatGPT Pulse and Memory, ChatGPT could create lock-in for the user — ChatGPT could understand users much better than competing models, and give better answers. And initiatives like these will be crucial as OpenAI looks to retain the 700 million users it has gathered over the last three years amid intensifying competition from other labs.