Following Zika Virus Outbreak, Tata Rebrands Zica As Tiago

The Zika virus, which has been spreading across South America and has people in the US panicking, has had an unexpected fallout in faraway India. Tata Motors was all set to launch its new hatchback, rather unfortunately named Zica, when news of the virus outbreak started grabbing headlines last month. Tata realized that it would be hard to market a car that was named after a virus killing thousands of people, and decided to rebrand Zica.