Indian Business Chat Apps Have Some Serious Competition; WhatsApp To Focus On B2C

Over the last year, India has seen a mushrooming of chat apps that aimed to connect consumers directly with businesses. Services like LookUp, Haptik and Helpchat all had business models that involved setting up and easy, phone-based communication channel between users and local businesses, and had met with varying levels of success. But the industry is now likely to be upturned. Whatsapp, the global chat behemoth with 70 million Indian users, is looking to enter the space in a big way.