The news reached epidemic proportions a few hours earlier today with journalists calling to ask if I (and many others) now thought that Indian entrepreneurship was dealt a terrible blow with Nikesh Arora’s resignation from Softbank. But no. One man’s resignation letter to his boss does not an Indian start-up disaster make.
When I first heard about this merger, it was surprising, but on giving it a little thought, it made a significant bit of sense. Sense at second thought Microsoft is, to start with, quite an also-ran player in the internet consumer stakes – one which has basically turned out to be a game ruled by Google and Facebook. Redmond’s attempts at search, via Bing; at a news network, via MSN and its other sundry attempts…
The saffron-clad Baba’s forecast was quite eye-catching too – he thinks the brand will double revenues to Rs. 10,000 crores (~USD 1.5 billion) in India by next year, 2017 – which would effectively take them past two other-decades old companies – Nestle and Procter & Gamble – and leave Patanjali second only to Unilever in India, all in just about 10 years.
So what helped them grow this fast?