Keep Calm And Let Nikesh Carry On

Keep Calm And Let Nikesh Carry On

The news reached epidemic proportions a few hours earlier today with journalists calling to ask if I (and many others) now thought that Indian entrepreneurship was dealt a terrible blow with Nikesh Arora’s resignation from Softbank. But no. One man’s resignation letter to his boss does not an Indian start-up disaster make.

Microsoft Acquires LinkedIn: How These Planets Could Align

Microsoft Acquires LinkedIn: How These Planets Could Align

When I first heard about this merger, it was surprising, but on giving it a little thought, it made a significant bit of sense. Sense at second thought Microsoft is, to start with, quite an also-ran player in the internet consumer stakes – one which has basically turned out to be a game ruled by Google and Facebook. Redmond’s attempts at search, via Bing; at a news network, via MSN and its other sundry attempts…

How Patanjali Uses Modern Brand Strategy To grow Past Competitors

How Patanjali Uses Modern Brand Strategy To grow Past Competitors

The saffron-clad Baba’s forecast was quite eye-catching too – he thinks the brand will double revenues to Rs. 10,000 crores (~USD 1.5 billion) in India by next year, 2017 – which would effectively take them past two other-decades old companies – Nestle and Procter & Gamble – and leave Patanjali second only to Unilever in India, all in just about 10 years.

So what helped them grow this fast?