The Choices That Defined Citrus

The Choices That Defined Citrus

[This article is a part of our First Person series, in which entrepreneurs and professionals share stories about their lives and careers.] Building a company throws up choices. Should you raise lots of money and become what the ecosystem deems popular or stick to your DNA even if it means you are not in the limelight everyday? When to merge your company with a strategic versus build independently? When faced with these choices, founders need…