How This Startup Took On Gillette With A Viral Video

When you’re a tiny startup, most people would advise you to not enter a market which has a large player with a virtual monopoly. But xx and yy deicide to do just that. They’d met at a party, and conversation turned towards how expensive razor blades were. Soon after, they’d come up with a company that sold razor blades at an amazing price point of $1/month. But they had one problem in their way. Gillette.

Rahul Yadav’s Tweets From 2013 Show His Initial Struggles

Today, Rahul Yadav is the hotshot young CEO of a 1500 crore corporation. He’s done Reddit AMAs, the media can’t stop talking about him, and he has a legion of fans that follow his every move. But less than 3 years ago, he was just another entrepreneur struggling to promote his business.

Rahul Yadav’s twitter, which hasn’t been used in 2 years, offers a fascinating glimpse into the early struggles of his company.