Many myths surround starting a career in digital marketing, the most prevalent being that you need years of experience to even get noticed. While prior digital marketing experience is helpful and digital marketing is a competitive field, breaking in as a newcomer is possible. With the right skills and relevant qualifications, you can build a successful digital marketing career without experience.
This article will offer practical tips to kickstart your digital marketing career without any experience.
5 Tips on Starting a Digital Marketing Career Without Work Experience
- Pick a Specialty
Digital marketing has many specialities, like Search Engine Optimisation (SEO), Pay-Per-Click (PPC), social media marketing, and content marketing. They together constitute an organisation’s marketing strategy. Therefore, choose a digital marketing speciality that you find interesting.
- Build a Strong Foundation
To build a successful career in digital marketing, it is important to build a strong foundation. You can enrol in digital marketing courses like the Indian School of Business’s Professional Certificate Programme in Digital Marketing (ISB-PCPDM). This digital marketing certificate course is designed for early and mid-level professionals who want a 360-degree understanding of digital marketing.
- Network
Connecting with digital marketers is important to land your first digital marketing job. You can connect with them online or in person. There are many social media platforms like LinkedIn, Twitter, and Facebook where you can connect with digital marketing experts.
- Look for Entry-Level Jobs
Applying for entry-level positions is a good way to break into the digital marketing industry. It is also a great way to gain professional experience and the skills and capability to survive in the industry.
- Freelancing
Freelancing is a great way to learn basic digital marketing skills and build a strong work portfolio. Freelancing platforms like Upwork and Fiverr let you find digital marketing gigs.
What to Expect From Your First Digital Marketing Job?
When starting a career in digital marketing, it is helpful to know what daily tasks you might encounter in an entry-level position. Here’s what to expect in an entry-level digital marketing position:
- Constant Learning: The digital marketing world is fast-paced, so staying updated on trends and new tools is key. In an entry-level position, you will learn from your peers and cross-functional team that will enhance your knowledge and skills.
- Following SOPs: Standard Operating Procedures (SOPs) will guide you through many of your tasks, from setting up landing pages to running PPC campaigns. Entry-level digital marketing professionals can learn a lot from SOPs.
- Research and Data Entry: Entry-level digital marketers often handle data entry and research, using tools like Excel to organise information that informs campaigns and decisions. Basic data analysis skills can be a big plus later on in your career.
- Teamwork and Collaboration: You’ll regularly collaborate with team members, from designers to copywriters, contributing to shared projects and learning from seasoned experts.
Conclusion
There are many ways to build a successful digital marketing career, irrespective of your work experience. You can stand out as a reliable digital marketing professional by developing the right skills and getting real-world experience, which is possible through a digital marketing course. Therefore, if you are planning to build a successful digital marketing career, enrol in a digital marketing course. These courses equip you with the essential skills and knowledge required to become an excellent digital marketing professional.