In a digital marketing world often driven by metrics and delegation, Dmytro Makarov stands out for a different reason: his commitment to learning every part of the process firsthand. Now the founder and CEO of a global agency with more than 100 employees, Makarov attributes much of his success to a hands-on approach that shaped both his leadership and his business philosophy.
“Early in my career, I did everything myself: from acquiring clients to launching campaigns and reporting,” he says. “It was the time of full immersion in all the processes.”
Between 2015 and 2017, Makarov worked solo as a digital marketing consultant. His work with startups and established brands spanned continents, and it was during this time that he sharpened his skills across strategy, media buying, influencer outreach, and performance optimization. What started as personal experimentation became the bedrock of his agency’s results-first mindset.
This practical approach later evolved into a structured framework used in campaigns to this day: understanding client needs, conducting deep market analysis, testing creatively, and optimizing based on real-time data. Dmytro Makarov did not just build an agency, he developed a system that others now follow.
That system has earned the trust of some of the world’s biggest brands. His agency has led more than 500 campaigns, reaching over 2.6 billion people globally. Clients include names such as BMW, Intel, Durex, NIVEA and Domino’s Pizza. At the heart of many of these efforts is a marketing tool Makarov relies on the most: influencer marketing.
“I consider influencer marketing to be the most effective tool today,”he says. “Especially when it is implemented correctly.”
For BMW’s i3, the agency coordinated a campaign where influencers demonstrated real-world use: charging, driving, and even racing the vehicle. The campaign generated more than 500,000 views. A streamer-led activation for Durex brought in 3.3 million views and 38,000 clicks, while Intel’s NUC campaign leveraged tech bloggers to tell personal stories, resulting in 3.5 million views and 400,000 likes.
“We do not pick celebrities for the sake of star power,”Dmytro Makarov explains. “We find the right voice that truly resonates with the target audience.”
Today, Makarov oversees four key pillars within the agency:
- Influencer marketing – identifying authentic voices, building campaigns and tracking outcomes.
- Performance marketing – from PPC and funnel optimization to retargeting and A/B testing.
- Content and production – storytelling through visuals, video ads, banners, and audio.
- R&D and strategic planning – market analysis, media planning, and ROI forecasting.
It is not just his knowledge of these fields that drives success, it is his experience working inside them. Many executives focus on strategy from a distance, but according to Dmytro Makarov, he leads with direct insight, having walked the same road as his team.
That unique leadership style is also evident in how the agency works with creators. “We have worked with over 1,000 influencers,” Makarov says.“We know how to pick the ones who drive results. In fact, we often guarantee success, or otherwise we make it right at our own cost.”
That level of ownership and accountability defines the brand he has built. From launching solo campaigns in the early days to leading a multinational agency, Makarov has stayed true to one principle: get involved, stay involved, and deliver results.