The cosmetic industry is growing like never before. The reason for this is the growing interest in organic cosmetic products among consumers across the world. While cosmetic brands have noted this shift in preference and mindset, they are still grappling with many challenges regarding formulation, manufacturing, packaging, and other aspects of products.
Consumers are now aware of the harmful effects of chemical-based products. So, they are vouching for clean, sustainable, and organic beauty products. The popularity of Ayurvedic and herbal formulations is forcing the brands to develop their products with Ayurvedic ingredients and formulas.
This rise in the demand for natural products is one of the main reasons for the growth in demand for natural oils in the cosmetic industry. Millennials and Gen-Z consumers are highly aware of the labels, and they scan the ingredients list carefully before buying any product. The impact of social media and influencer marketing on the adoption of natural oil in cosmetic applications cannot be neglected too.
Some of the key natural oils driving the cosmetic industry growth include essential oils, carrier oils, absolute oils, and spa or massage oils. These oils are formulated only from natural and skin-friendly ingredients. This enhances the overall appeal and effectiveness of the products formulated with any of these natural oils.
Cosmetic brands can see it as an opportunity to cater to the requirements of health-conscious and eco-aware consumers. The market has seen the growth of D2C brands and startups that focus on natural-oil-based products. They also face challenges regarding sourcing high-quality, natural, and authentic oils from the suppliers.
With the use of natural oils, they also have to figure out how to stabilize the formula and ensure their optimum shelf-life and follow all the standardization processes. They also require product certifications such as organic, cruelty-free, etc. along with product documentation to navigate the regulatory landscape and promote their products confidently among the target audiences.
As we talk about these challenges, we cannot undermine the importance of sourcing pure, cold-pressed, and certified natural oils for cosmetic formulation. The bulk natural oil suppliers and private label companies cater to these requirements of startups and established cosmetic brands.
Some brands also require technical support and formulation guidance to develop effective and high-quality cosmetic applications. Online platforms like VedaOils offer high-quality and pure cold-pressed natural oils in bulk and at wholesale rates. They also offer the much needed support during formulating and manufacturing cosmetic products.
Their contribution towards sustainable sourcing and adopting fair and transparent policies in the supply chain is also commendable. They help brands meet the demand for clean-label, pure, and Ayurvedic-inspired products, which can be the key to their growth in the cosmetic industry!