Amazon Now Has 3 CEOs

Amazon is a big company. So big that within Amazon, there are 2 other business units, who now have their own CEOs.

Amazon has promoted the leaders of its online retail site and cloud computing unit to the CEOs of their respective groups, making each of them more of a distinct business.

According to the new announcement made in a blogpost by Amazon, Jeff Bezos, Jeff Wilke who was Senior Vice President of Consumer business, will be the CEO of Worldwide Consumer Services, which includes Amazon the shopping website we know while Andy Jassy who was SVP Amazon Web Services (AWS) will be the CEO of it respectively. Jeff Bezos, founder and CEO will still remain the CEO of Amazon Inc.

amazon jeff bezos jeff wilke andy jassy
From left: Andy Jassy, Jeff Bezos, Jeff Wilke

This year, Amazon became the fastest company ever to reach $100 billion in annual sales. Also this year, Amazon Web Services is reaching $10 billion in annual sales.” That’s the intro to Amazon CEO Jeff Bezos’ recent letter to shareowners, which explores how seemingly dissimilar offerings like AWS and Amazon retail can grow quickly under one roof.

Marketplace, Prime and AWS are examples of bold bets at Amazon that worked and those three big pillars have also grown, we’ve decided it makes sense to change the titles of the leaders of those businesses—Jeff Wilke and Andy Jassy—to CEO Worldwide Consumer and CEO Amazon Web Services. This is not a reorganization but rather a recognition of the roles they’ve played for a while.