Businesses are often accused of copying content, designs, and sometimes the entire business models. But sometimes you can get called out for copying another website’s privacy page of all things. Especially if you’ve been careless enough to copy it, that too from your top competition.
In a Twitter post, Pramod Rao, Zomato’s head of marketing, today called out Burrp, one of India’s first restaurant review and lifestyle websites, for having copied its entire privacy page. How did Zomato know? The copy was such a shoddy job that Burrp managed to copy a link to Zomato’s website as it is.
— Pramod Rao (@prao24) April 14, 2016
Burrp was a pioneer of the restaurant listing business in India, but slowly faded away as Zomato rose into prominence. With the backing of Reliance since 2014, Burrp is looking to make a comeback in the industry. But as its privacy page shows, it’s taking a few too many learnings from the current market leader.
Interestingly, this isn’t the first time that Burrp has been accused of plagiarizing content from Zomato. In 2011, Zomato CEO Deepinder Goyal had claimed that Burrp was copying listings data from its website, including proprietary data points such as location coordinates. That particular infraction had come to light when a Zomato-listed number had popped up on Burrp’s page.
After the tweet, Burrp jumped into action and has now fixed the blooper, but the embarrassment will be here to stay. Zomato is already gloating over the development.
The Walking Dead. https://t.co/dxCR0L3Cmi
— Deepinder Goyal (@deepigoyal) April 14, 2016
If Burrp, in its new avatar, wanted to pose a challenge to Zomato, it’s got off to the worst possible start.