Flipkart Launches New Mobile Site, Flipkart Lite

Flipkart has been roundly criticized for forcing people to download its app. It tried everything in its power to get more users for its app – app-only offers, app-only products and even its biggest shopping fest, the Big Billion Day Sale was app-only this year. But the company has finally come out with a product that enables you enjoy their services without an app. Flipkart has launched a new version of its mobile site called Flipkart Lite.



Flipkart Lite, as the name implies, is not as heavy on a mobile’s resources as the app. This assumes significance in India, where the majority of smartphones are lower-end, and internet connection speeds are not the greatest. The webapp uses material design and looks elegant and fairly minimalistic. A preliminary run showed that the app loaded smoothly and ran pretty fast – faster than the Flipkart app.



This move is going to delight users with lower-end phones, and also may help mollify the techie-nerdy power users who’d been outraged about the company forcing their app down their throats. The move will also allow Flipkart to show up on mobile search results, a crucial area of traffic that Flipkart was to lose with its app-only strategy.