When we said think of a need, and there’s a startup for it, we weren’t kidding.
Bombay based local assistant messenger app Haptik is making sure that Mumbai’s favourite and most celebrated festival Ganpati is a memorable and “app-driven” one this year. The local assistance service is running a special Ganpati service to bring Modaks to your doorstep. All the user has to do is download the Haptik app, send a message on the local food channel and the app would ensure Modaks are delivered to you, at no extra cost.
The Ganpati festival that starts on Ganesh Chaturthi on September 16th this year is celebrated for 7 days, and celebrated with great aplomb in Mahrashtra, Karnataka and elsewhere in India. Modaks, a sweet dumpling are Lord Ganesha’s food offering of choice for the season.
“Mumbaikars lead a very busy life, and during the festivities we thought it only made sense if we could help our users by getting delicacies home delivered to them. Modaks and Ladoo’s are an important part of a celebrating households, so that’s the one thing we wanted to simplify for them, as their Personal Assistant so they could concentrate on celebrating with their family.“, Haptik CEO Aakrit Vaish tells OfficeChai.
This is not the first time Haptik has captured an ocassion with its services. Last year during Christmas, Haptik partnered with a service called e-daan, and let their users donate clothes and books to various NGOs across the country. All the user had to do was send Haptik a message, and they would get the donation picked up from their doorstep.
Similarly, during the Nepal Earthquake, Haptik had tied up with Keggo to raise funds and supply Survival Kits to the affected victims in the region.
Haptik that describes itself as “Everyone’s Personal Assistant to get things done over chat so that you don’t have to scout the internet or browse through multiple apps on your phone” was started in March 2014 and boasts a total of around 100K users. The app faces competition from local service apps like Helpchat and Localoye.
With this latest service, Haptik joins the league of startups who are ensuring that Indian festivals come with an additional reason to celebrate and pulling out all stops to delight their customers, and gain a few in the process. Ola store, the grocery service from Ola cabs is sending a complimentary box of sweets with every order during the festival. Myntra, Jabong and other ecommerce players are running special festival discounts to make the deal even sweeter.