India’s “Gold Man” Beaten To Death In Front Of His Son


The say money can’t buy you happiness, and they were right. Datta Phuge, the Pune businessman who’d shot to international fame for wearing a pure gold shirt, has been allegedly beaten to death over a financial dispute. Shockingly, the event took place when his son was with him.

GOLD MINGER Wealthy Datta Phuge has splashed out 14,000 GBP on a solid gold shirt to make sure he's a 24 karat hit with women in central India. Money-lender Datta, 32, from Pimpri-Chinchwad, says the shirt took a team of 15 goldsmiths two weeks to make working 16 hours a day creating and weaving the gold threads. It comes complete with its own matching cuffs and a set of rings crafted from left-over gold. "I know I am not the best looking man in the world but surely no woman could fail to be dazzled by this shirt?" he explained. (ends)

The police say that Phuge and his 22-year-old son were invited by one of the suspects to a birthday party. When they arrived, he was reportedly attacked by a dozen men who dragged him out of his car, struck him with a sickle and pounded him to death with huge stones before running away.
The 48-year-old was found dead at a large ground in Dighi early on Friday morning.
In 2012, pictures had appeared of Phuge wearing a golden shirt and had gone viral. He’d seemed happy with the publicity, telling the media the shirt was made of 22-carat gold and was worth over one crore. The shirt had Swarovski crystal buttons and had a matching gold belt. It had been crafted by 15 goldsmiths from Bengal and weighed 3.5 kg. “I know I am not the best looking man in the world but surely no woman could fail to be dazzled by this shirt?” he’d said.
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Phuge was also a member of Sharad Pawar’s Nationalist Congress party and often appeared on Marathi channels. He had made his fortune through the chit fund business.
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