Jabong Appoints New CEO

Jabong, whose CEO and MD had quit in September, has finally found a replacement. The company has appointed Sanjeev Mohanty as CEO and Managing Director effective early December 2015.


Mohanty has previously had leadership experience at Benetton India, Madura Garments and Levi Strauss. He has a degree in Apparel Marketing & Merchandising from National Institute of Fashion Technology.

Commenting on the appointment Romain Voog, CEO of Global Fashion Group (GFG), the parent company of Jabong, said, “We are delighted to have Sanjeev spearhead the development of Jabong as CEO. His strong leadership skills and deep understanding of fashion and the Indian consumer, coupled with the continued commitment from GFG’s shareholders, will allow Jabong to further strengthen its position as the leading online fashion destination in India.”

Mohanty said, “I am excited to enter the rapidly growing online commerce sector, and there could be no better opportunity than Jabong given its scale and consumer brand recognition. The company is uniquely positioned as India’s only large and independent online fashion marketplace, and we have identified a number of growth drivers that will allow us to deliver an unparalleled experience to delight our customers and suppliers.”

Jabong is currently locked in a fierce battle with Flipkart-owned Myntra for a share of India’s fashion ecommerce pie. With a fresh set of ad campaigns, including a TVC, and a renewed leadership, looks like Jabong is on its way towards towards recovery.