The menu on Indian trains is being revamped, and it promises to be finger lickin’ good.
International fast food chain KFC has tied up with IRCTC to start food delivery system for railway passengers. Now a person traveling on a train can order KFC meal while booking ticket through IRCTC (Indian Railway Catering and Tourism Corporation) website.
“In India, train journeys and meals are inextricably linked. This initiative gives us a great opportunity to bring KFC to consumers even when they are travelling.”, said Dhruv Kaul, chief marketing officer at KFC
The facility has been launched from July 20 on 12 trains passing through New Delhi railway station. It will be expanded to Vishakhapatnam, Hyderabad (Kacheguda) and Bengaluru (Yeshwantpur) stations over the next 10 days.
Consumers will have to visit the IRCTC website or call on 18001034139 (Toll Free) to place their order. A password will then be sent by KFC to the consumer’s mobile phone which will have to be mentioned at the time of delivery.
The service will initially be limited to trains which do not have pantry cars and subsequently would be expanded to trains like Rajdhani and Duronto Express.
KFC Corporation is a subsidiary of Yum! Brands and has 19,400 outlets in 120 countries. It is the world’s second largest restaurant chain as measured by sales after McDonald’s.