Sachin Tendulkar Builds An Off Pitch Partnership; Invests in IoT Startup Smartron

Cricketing legend Sachin Tendulkar may have retired from the world of cricket a couple of years ago, but he has just got into a partnership off the pitch. Tendulkar has just made his startup debut by investing in an Internet Of Things (IoT) startup called Startron recently. This move comes close on the heels of  fellow sportsmen, Olympics winner Abhinav Bindra launching a startup fund and Yuvraj Singh investing in Rahul Yadav’s startup Intelligent Interfaces under his venture firm, Yuwecan.

sachin invests in smartron

“Smartron has been operating in stealth mode since August 2014 and is set to launch a slew of smart devices and Internet of Things (IoT) products for consumer and enterprise markets in the first quarter of FY 2016-17.”, the company blog says.

Commenting on the association, Sachin said, “I have always been fascinated by technology. Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive. We need to support brands that are “designed and engineered in India” by our Entrepreneurs and Engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide.”

The startup investment may be Sachin’s first, but he’s no stranger to the world of business. Sachin is a known foodie and he owns a chain of eponymous restaurants in Mumbai. He also recently teamed with textiles brand Aravind to lend his name to the brand ‘Trueblue’. Investing in, an Internet Of Things startup, a field that’s touted to be the future of technology, Sachin sure is investing his billions wisely. May this be a successful inning.