Zomato To Shut Down Urbanspoon

Zomato, which had acquired food listing website Urbanspoon for $60 million earlier this year, has officially announced that it’s shutting down the website. All users which will attempt to log on to UrbanSpoon will now be¬†redirected to Zomato.

Urbanspoon was a large player in the restaurant listing business in the US, 2nd only to Yelp. At the time of its acquisition, Urbanspoon had¬†an annual user base estimated to be approximately 31 million in early 2015 based on app downloads, and a directory of 1 million restaurants. It was present in 500 cities as compared to Zomato’s 150.

Zomato CEO Deepinder Goyal had earlier announced his intention to integrate the 2 services. He had said the while Urbanspoon was a valuable brand, it would be difficult to manage 2 brands within the same company for Zomato.

All of Urbanspoon’s users will be migrated to Zomato.

Zomato announced this latest decision through a typically quirky post on its facebook page, showing a bending spoon with a message, “So long, Urbanspoon.”