As floods had ravaged Kerala and over 350 people had lost their lives, several companies and startups had stepped up to do their bit to help — Amazon was letting people donate essentials through its site, and several payments companies had opened donation options within their apps. But as the scale of the disaster has become clearer, a truly staggering number of companies have opened up programs, all using their strengths to help out Kerala’s flood victims. Here are some of the best received efforts.
Uber: Uber deals with millions of passengers every day, and attempted to leverage these touch-points to collect relief materials for Kerala flood victims. From Sunday to Tuesday, Uber riders in Chennai and Bangalore can give items they’d like to donate to their Uber driver partners, and they would be eventually passed on to an authorized collection point. Uber said it was collecting packaged baby food, antiseptics, batteries and sanitary pads.
Until tuesday, when you take an Uber ride, you can just donate essential supplies for Kerala and Kodagu to your Uber driver. Take note, Chennai and Bangalore. pic.twitter.com/BRmClCweRm
— Sandhya Ramesh (@sandygrains) August 19, 2018
Ola: Fellow ride hailing company Ola opened a link within its app which allowed riders to donate to Kerala victims through its app. Users also had the option to donate a fixed amount for every ride.
We're with you Kerala! Here's how you can donate and help the flood victims. Donate now: https://t.co/DZTuNB6dri#IndiaWithKerala pic.twitter.com/4EhICMQjMC
— Ola (@Olacabs) August 20, 2018
Zomato: Zomato usually delivers food straight to your home, but its app now allowed you to donate food to a stranger affected by the floods. Zomato partnered with the Akshaya Patra foundation, and allowed its users to donate meals for 3, 6 or 10 people. As of today, Zomato said it had delivered 200,000 such meals.
I think each one of us ( mostly ) can afford a meal for 10 atleast.@zomatoin great initiative.
Download Zomato now and donate as much food as you can.#helpkerala #KeralaFloods #KeralaFloodRelief #Kerala pic.twitter.com/uVhcMpcIBy
— Meet jain (@meetjn94) August 20, 2018
BigBasket: If Zomato delivered food, grocery delivery company BigBasket delivered groceries. BigBasket allowed its users to donate bundles of everyday necessities through its platform, such as rice, sugar, dal, water and sanitary pads. BigBasket allowed customers to choose between different kinds of packs they’d like to donate, starting from Rs. 107.
There are many corporate/ retails who are helping in/for Kerala without advertising or making a fuss.
Heres one such @bigbasket_com helping through @goonj .
20% of bill will be contributed by Big Basket. pic.twitter.com/uFi1lqjZ8z
— Roman D'souza (@romandsouza) August 20, 2018
Xiaomi: Xiaomi said it collected 250 kg of food items and toiletries, and sent it to relief camps.
#Kerala: @XiaomiIndia team has collected 250kg+ of food items & toiletries. Sending it to relief camps with the help of the #IndianArmy.#Proud of our team. Everyone came together to collect this within one day! ?#KeralaFloodRelief #StandWithKerala #XiaomiWithKerala pic.twitter.com/nSeI6KwJ1Z
— Manu Kumar Jain (@manukumarjain) August 20, 2018
Sony: As startups quickly got relief efforts up and running, larger corporate weren’t left behind. During the innings breaks in the current England-India test match, Sony broadcast ways through which people could donate money to help, and flashed important numbers and bank account details.
Thanks for the praying for KERALA in your extra innings sir. ? pic.twitter.com/7IXPiB8NLX
— santosh (@satapute) August 20, 2018
TVS Motors: TVS didn’t involve its customers, but simply went ahead and donated Rs. 1 crore of its own money to help with the relief efforts.
Jet Airways: Jet Airways is currently beset with some tough times — its stock price has plummeted, and the company’s losses are ballooning. But Jet announced special flights to the Kochi naval base amidst the disaster which would commence from 21st August.
Telecom operators: And India’s many telecom operators stepped up as well. Jio offered its Kerala customers complimentary unlimited voice and data access for a week, and Vodafone gave its prepaid customers in Kerala Rs. 30 of talk time and 1 GB of free data. Idea announced an emergency credit of Rs. 10 to all its customers in Kerala. State-owned BSNL offered free calls to BSNL and non-BSNL numbers upto 20 minutes a day, and declared that SMSes would be free in Kerala for the next 7 days.