This Is How Indian Brands Have ‘Cashed In’ On The Government’s Decision To Ban Rs. 500 and Rs. 1000 Notes

After the RBI under the Modi govt sent shockwaves in the country announcing that Rs.500 and Rs.1000 notes will be invalidated within 2 days, the country is awash with chatter. Most people are hailing it as a game changer and a landmark move by Modi to curb corruption in the country.

Indian businesses and startups on the other hand have a found a way to “cash in” on the development. The startups that have a native digital wallet are the ones laughing all the way to the digital bank so to speak. Here’s how some of the digital startups in India have responded to the #CurrencyNotes announcement and showed us how to do social media and being on top of trends right.


1. Digital wallet biggie Paytm was the first one to realise the perfect timing and market for its digital wallet.

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The tweet has garnered over 3000 retweets already.


2. Cleartax found the perfect opportunity to share a gentle reminder about paying taxes and plugging its own product effortlessly, while piggybacking on Paytm’s tweet.


3. India’s first digital wallet Freecharge too had a say.

4. MobiKwik took it a level ahead and created these timely hashtags and banners.


5. Smaller digital wallet players like Ola reminded us about their wallets too.

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6. ¬†Though it’s not just the startups that have spoken.

7.  Kishore Biyani sent out a rare tweet too.

8. While Kunah Bahl of Snapdeal sent out this mysterious tweet.

9. Indian Oil has let out the PSA about petrol bunks accepting Rs. 500 and Rs. 1000 notes.



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