Taking a cue from their global counterparts like Google and Amazon who have played elaborate pranks on their customers and audiences for April Fools, Indian companies too joined the party this year with hilarious setups for the occasion. Here are some on the best April Fools pranks that were seen on the Indian corporate scene.
This prank began early in the morning of April Fool’s day, when Ola sent out the following tweet announcing the revolutionary concept of OlaAir – a helicopter cab service.
Introducing Ola Air: Now you can book a chopper ride, from the Ola app for just Rs. 499 per hour! #OlaAirhttps://t.co/DzWYIof3Pn
— Ola (@Olacabs) March 31, 2015
The rest of twitter joined in with gusto, with people joining in on the joke.
@Olacabs @karan23701 hahaha !!
yes Even I am riding in Ola air !! pic.twitter.com/FiEHdeFz8V
— Murari Bhartia (@muraribhartia) April 1, 2015
Thanks to @Olacabs #OlaAir I got this beautiful view. What a start to the day it was. pic.twitter.com/3n1pCTs6vH
— Chetan Bhawani (@chetanbhawani) April 1, 2015
Ola wasn’t done quite yet. There was some playful banter with other startups too.
@Olacabs The pilot looks familiar… oh yeah, he chauffeured the cab we booked last week. 😉
— Flipkart (@Flipkart) April 1, 2015
TaxiForSure, which was recently bought by Ola for $200 million, also got in on the action.
Congrats @Olacabs for starting #OlaAir – this is indeed going to be a #RevolutionForSure 🙂
— TaxiForSure (@taxiforsure) April 1, 2015
Another company that’s often in the news for its quirky promotional campaigns, Zomato launched Zomatcho for April Fools, a service that it claimed would help single, lonely people find love by bonding with their would-be partners over food. “Using a proprietary algorithm that takes into account your known dining behaviour based on the way you use Zomato, as well as a couple of other parameters (let’s just call it magic, because we can’t reveal anything more), the app helps match you with people you’re most compatible with, food-wise.”, the press release cheekily said.
Dining alone will soon be a thing of the past – #Zomatcho will be served up soon! http://t.co/TYeNnE1ZNt
— Zomato (@Zomato) March 31, 2015
3. Allen Solly
Clothing retailer Allen Solly changed the colours of its clothes to some ludicrous combinations and asked people to guess what the original colours of its wardrobe were.
#Green & #Yellow, #Red & #Blue or #White & #Black. Decode the #ColourPrank! Hint: http://t.co/RGqjQVEka4 pic.twitter.com/8ndq5XiqvT
— Allen Solly (@allensolly) April 1, 2015
Freecharge launched Buzzkill, what it claimed was a revolutionary new app that detects mosquitos using a “heat signature” and drives them away. It also claimed to provide FreeCharge credits for all the mosquitos that users chase away, terming this as “social work”. Now there’s a company that truly understands its market.
Today, FreeCharge launches a revolutionary new product- 'BuzzKill'
Check it out: http://t.co/JwGu8JWNQC http://t.co/pYXPDAZAjF
— FreeCharge (@FreeCharge) March 31, 2015
Bangalore based mobile ad platform Inmobi chose to diversify from its core product, saying that it wanted to invest in craft beweries to provide cheaper beer to developers around the world.
"Craft brewers are like indie app developers, and we are excited to invest in them" says InMobi's @ManishDugar – https://t.co/mC0oqREAkl
— InMobi (@InMobi) April 1, 2015
Amazon India came up with a product that claimed to solve the biggest grooming problem that Indian men face – how to maintain a stately moustache. It might look ridiculous, but you’d expect this to be widely adopted if it could work.
Style your moustache in minutes with the Silicon Styler from #TheEdgeCollection on Amazon.in! http://t.co/OKwgpN6fR0 pic.twitter.com/QTRRE9vRiu
— Amazon.in (@amazonIN) April 1, 2015