But a few months later, WhatsApp had begun showing users a similar pop-up once again, urging people to accept the new terms by 15th May. The deadline has now come and gone, and WhatsApp is still showing the same pop-up to users who haven’t accepted the new policy. It’s even gone ahead and said that it’ll start disabling functionality for users who don’t accept its new terms.
The Indian government, though, seems to have taken a dim view of the matter, and now asked WhatsApp to roll-back its new policy in seven days. While it remains to be seen if WhatsApp complies, what’s astonishing is the degree to which WhatsApp seems to want to ram through this new policy — it’s showing non-stop pop-ups to users, risking a migration to rival apps, and even locking horns with the government. WhatsApp has previously said that the new update only shares limited data with Facebook when users interact with business accounts, but the vigor with which WhatsApp is pursuing this issue should make Indian users sit up and wonder why the messaging app so desperately wants Facebook to access their data.