The one company that stands for all things Made-In-India and prides itself on being a custodian of Swadeshi versions of every consumer product has been quick on its feet. Patanjali Ayurveda, the FMCG giant established by Baba Ramdev has announced the launch of an ecommerce platform called “OrderMe” and that it will go live within the next 15 days. The platform will sell, other than Patanjali’s own products, made-in-India and Swadeshi products made by others. Other than products, the platform will also offer 24/7 consultations with its inhouse doctors and Ayurvedic experts.
Patanjali noodles is all set to fill the void created by Maggi in the widely popular noodle-space in India. Baba Ramdev has announced its launch on October 15, 2015.
While Nestle is battling with the authorities to reinstate its much-loved noodle brand on Indian shelves, Baba Ramdev has spotted an opportunity. He’s swooping into the market with his own alternative to Maggi, Atta Noodles.