Flipkart To Soon Sell Cars And Motorcycles
Flipkart has another addition to the ever-expanding list of items available on its site. Soon, buyers will be able to buy motorcycles and cars from the online retailer.
Flipkart has another addition to the ever-expanding list of items available on its site. Soon, buyers will be able to buy motorcycles and cars from the online retailer.
While advertising through billboards, hoardings and usually any offline methods is considerably more expensive ( read: up to a million bucks for a months’ spot on a prime location billboard) than online advertising, flush with VC funding, most of the hot startups wouldn’t mind shelling out the dough to stand out from the clutter. And just as well. It makes perfect sense to not only capture the ready online audience, but also onboard and engage a potentially huge and captive offline audience on your platform.
Snapdeal, Amazon and Flipkart have been locked in fierce battle for India’s e-commerce pie. The sites currently all offer similar product selections, similar clean interfaces, and similar discounts. But Snapdeal has now brought about an innovation that can help it stand out in India’s cluttered e-commerce space. In a bid to appeal to the non-metro areas of India, Snapdeal’s site will soon be available 11 new Indian languages.
If Flipkart does it, can Snapdeal be far behind? After Flipkart had launched its image search tool this July, Snapdeal has also come out with its own version. Called SnapSearch, the tool will allow desktop users to upload pictures of clothes they fancy, and will show up suggestions of similar products available on Snapdeal.
Flipkart CEO tweeted in defence of Snapdeal, saying that Snapdeal wasn’t responsible for Khan’s comments, and shouldn’t have had to face the backlash it did. Users had submitted hundreds of 1-star reviews on Snapdeal’s app on the Google Playstore, demanding that Khan be fired as Brand Ambassador following his comments about rising intolerance levels in the country.
Angry customers are panning the Snapdeal app for being associated with the star whose comments seem to have stirred the hornet;s nest. The Snapdeal app is being bombarded with one-star ratings and anti-Aamir comments.
Flipkart’s homegrown rival Snapdeal has also launched a lighter version of its mobile site. Rather unimaginatively called Snap-Lite, the site claims to be 85% faster, and works across all mobile browsers. Flipkart’s new site, on the other hand, works only with Chrome.
With several online customers facing such bad experiences in terms of pricing discrepancies, non-availability of desired products, or even receiving sub-standard or fake products, online marketers are now pulling up their socks to ensure customer satisfaction on one hand, and prevent fraud on the other. And one of the approaches taken by many ecommerce platforms, including biggies Flipkart and Amazon is introduction of the Mystery Shopper.
FreeCharge, which was acquired by Snapdeal this May in India’s largest tech deal, is in talks with existing and new investors to raise $300 million. This will be Snapdeal’s first fund raise that’s earmarked for a separate entity.