Why Buying Fake Facebook Fans And Twitter Followers Is Bad

Numbers. We all love them. Pageviews, ‘uniques’, subscribers and of course Facebook fans and Twitter followers. The higher they are, the more your business can be validated.
However, once what used to be a metric to judge how useful your business is to the audience you cater to by way of number of people liking or following you, has now come to mean ‘the more the better’. And brands, even the most popular ones, are resorting to buying fans and followers to boost their social media stats. However, buying your social media audience could do more harm than good and here’s why.