New data from SimilarWeb reveals a striking gender divide across leading generative AI platforms, with ChatGPT emerging as the most gender-balanced service while X’s Grok skews heavily male.
According to traffic data from the last 28 days, ChatGPT attracted the highest proportion of women users at 45.9%, making it the closest to gender parity among major AI platforms. This is followed by Gemini and Perplexity, both at 41.3%, while Claude captured 39.4% women users.
At the other end of the spectrum, Grok registered just 33.0% women users, the lowest among the platforms analyzed. DeepSeek, the Chinese AI startup that recently made waves in Silicon Valley, landed at 38.5%.
The findings suggest a clear pattern: the more mainstream the platform, the more balanced its gender demographics tend to be. ChatGPT, which has become synonymous with AI for many casual users and has aggressively positioned itself as an everyday productivity tool, has successfully attracted a broader user base that more closely mirrors internet demographics overall.
Grok’s male-heavy user base is perhaps unsurprising given its integration into X (formerly Twitter), a platform that itself skews male, thanks to its heavy news and current affairs content. The chatbot’s irreverent, edgy personality and its positioning as “truth seeking” and as an alternative to “woke AI” likely contributes to its appeal among a predominantly male audience.
The gender split also reflects broader adoption patterns in the AI space. ChatGPT’s massive first-mover advantage and OpenAI’s partnership with Microsoft have pushed it into mainstream consciousness in ways that newer or more niche platforms haven’t achieved. Google’s Gemini, benefiting from the company’s consumer reach and integration across its product suite, similarly captures a more diverse audience.
Perplexity’ relatively strong showing at 41.3% is notable for a platform that positions itself as an AI-powered research and search tool. The company has worked to make its interface approachable while marketing itself as a Google Search alternative—a use case that clearly has broad appeal. For now, ChatGPT’s lead in attracting women users appears to be yet another first-mover advantage in a market where OpenAI continues to set the pace. Whether competitors can close this gap may depend less on technical capabilities — and more on how they position their products and who they design them for.