The data shows that Anthropic has ramped up its enterprise revenue faster than any company in history, and there is anecdotal evidence too about how it’s being used at tech giants.
Salesforce CEO Marc Benioff is one of the most vocal enterprise executives on AI adoption, and in a recent conversation, he singled out Anthropic as a standout partner — going as far as revealing that Salesforce will consume approximately $300 million worth of Anthropic’s tokens this year alone. The disclosure is a striking signal of just how deeply AI, and Claude in particular, has been embedded into Salesforce’s operations.
“These coding agents are awesome. Anthropic is awesome,” Benioff said on the All-In podcast. “I am going to probably use $300 million of Anthropic this year at Salesforce. Coding, everything’s going to be cheaper to make. It’s more efficient. I can do things that I just could not do before.”
The speed gains are also notable. “I can go faster than ever before,” he said. “I can implement my software and sell it at the same time. I’ve never been able to do that before.”
Benioff went further, describing a new operational architecture at Salesforce. “Today, I have humans, agents, and headless platforms all interoperating. Never before.” He said the efficiency gains were showing up across every major function: “The opportunity for my own company, and the efficiency that I have in my own company in service and support, in distribution, in marketing — across the board — is unprecedented. What I can do for our customers: unprecedented.”
He closed with an unambiguous endorsement of Anthropic itself: “My gosh, have you seen Anthropic? I mean, it is a rocket ship that will not stop.”
The comments are anecdotal but they land in a broader context that fully supports Benioff’s enthusiasm. Anthropic’s annualized revenue has gone from $1 billion in early 2025 to over $30 billion by April 2026 — a pace that has no precedent in enterprise software history. For context, Salesforce itself took about 20 years to reach $30 billion in annual revenue. Anthropic did it in under three years from a standing start.
The $300 million figure also fits neatly into a pattern of escalating AI investment at Salesforce. The company announced in January 2025 that it would not be hiring any more software engineers that year, citing productivity gains of over 30% from AI tools. By June 2025, Benioff reported that AI was doing 30–50% of the work across the company. By September, Salesforce had cut 4,000 customer support roles — from 9,000 to 5,000 headcount — replacing them with AI agents. A $300 million annual AI spend, in this context, looks less like a bet and more like an operating cost that’s already generating returns.
For Anthropic, the endorsement from one of enterprise software’s most recognisable names matters beyond the revenue it represents. Anthropic has now passed OpenAI in US business adoption, with its share of combined OpenAI-plus-Anthropic business subscription spend going from roughly 10% in early 2025 to over 65% by February 2026. The more deeply an industry uses AI, the more it prefers Anthropic — and Salesforce is one of the clearest examples of that trend playing out in public.