Recently, co-founder and CEO of the call-identification app Truecaller received an email, purportedly from a recruiter at Google. The email included sending a feeler out to the Swedish technepreneur about a job opening at Google, and wanted to gauge his interest for the same.
You can either post a normal “Looking for a graphic designer for a creative and exciting startup” or you can show it. When job hiring campaigns are so good in themselves they serve more as marketing campaigns for the hiring company, other than getting the right candidates for the opening, it’s only a good thing.
Here’s some of the most creative, saucy and plain clever ads by Indian startups and ad agencies of late.
Derrick Lin was an art director at an Ad agency in the States. When the agency had to downsize and he lost his job, he decided to take a break from a job, and travel, connect with his family. And to deal with it all, turned to what he did. Illustrative story telling with mini figures.
he agency Interface communications, part of the FCB Ulka group pulled out at no stops to welcome its newly appointed group MD and CEO with a Bollywood song number. The employees dressed up in Indian “baraatis” (dancers at a wedding) garb and broke out in a synchronised dance gig on the office floor.
Bangalore based on-demand shuttle service ZipGo has had a stormy relationship with Bangalore’s RTO. Late last year, the transport authority had raided ZipGo’s offices claiming that its services were illegal. ZipGo had gone off the roads, only to make a quiet return a few days later. This time ZipGo’s in trouble again, and its founders are appealing for help.
In what could possibly be the biggest lay offs in the corporate history, IBM is reportedly planning to axe more than a jobs across the board.
Startups in India have been experimenting with some innovative ways to recruit talent. Flipkart is the latest to break away from hiring convention. The ecommerce retailer is embracing an “interview-less hiring” approach, and hiring candidates based directly on Udacity projects.
Before there was an Ola or Uber, there was Auto Raja, Chennai’s first autorikshaw aggregator service. However unable to compete with the bigger, if newer players like Ola and Uber, in a highly competitive and valuation led market, Auto Raja to shut shop soon.
The United States is home to 29 billionaires on the list, more than any other country. While, only four billionaires from China and three from India made the top 50.