Here’s How Demonetisation Is Effecting Online Shopping Traffic In India

Here’s How Demonetisation Is Effecting Online Shopping Traffic In India

On the night of 8th November 2016, something unusual happened. Our Prime Minister Narendra Modi perhaps announced the most significant economical change during the lifetime of most Indians. 86% of our country’s currency notes would cease to be legal tender in just 4 hours. That’s a very short notice and it has since had tremendous impact on trade & consumer demand. Streets are relatively empty and people are lining up to exchange / deposit currency outside banks and ATMs. Enough…