The ecommerce marketing wars in India are heating up. After Amazon and Flipkart had sparred over Flipkart’s #AcchaKiya campaign, and Flipkart and Snapdeal CEOs had a war of words on twitter, Paytm has entered the fray, and how. In a mega 203 crore deal, Paytm has bagged sponsorship rights to all BCCI matches till 2019.
Flipkart’s recently moved to a spanking new office in Sarjapur, Bangalore. And in its design, India’s premier internet startup has outdone itself – the office is at par with any multinational office around the world.
Earlier this month, Flipkart had announced a hitherto-unseen innovation in the Indian e-commerce space – image search. With this feature, users can simply take a picture of clothes that catch their fancy, and Flipkart would automatically display items from its catalogue that look similar to the article of clothing that’s been photographed.
Flipkart, Amazon, and Snapdeal are currently locked in a slugfest for a piece of the $11 billion Indian e-commerce pie. They’re offering jaw-dropping discounts, spending millions on promotions, and even taking out snarky advertisements against their competitors, all in a bid to woo the Indian consumer. But last month, Flipkart hinted that it might do something quite extreme – the company said that it could shut down its website.
After a long period during which the company’s stock had languished on the back of concerns over the eroding relevance of the search engine, the markets had a pleasant surprise for Google’s 53,000 employees – the stock rose a stunning 16% on Friday after the announcement of the company’s quarterly earnings.
Josh Greenberg, the founder of music streaming site Grooveshark, has been found dead in his home in Gainsville, Florida. The cause of the death is unknown. Greenberg was 28.
Anas Aremeyaw Anas is a journalist in Ghana. He’s covered issues ranging from governmental corruption, to black magic quacks in remote villages. But what’s strange about him is that only a handful of people know what he looks like. And when he does make the occasional public appearance, he looks like this.
Rahul Yadav is not one to stay out of the limelight for too long. Barely a fortnight after his dramatic ouster from Housing.com, and an intervening period when he tried to look for a girlfriend on Facebook, Rahul is back to doing what he does best. He’s announced a startup that will be bigger and better than Housing.com.
After regaling Indian consumers with their breathtaking discounts and services, Flipkart is now aiming to do the same for its employees. Just last week, the company had announced a benefits package for its pregnant employees that was amongst the most generous in the Indian corporate space. Now it has revealed that it will provide allowance and leave benefits to staff who adopt children.